Custom Windows enjoys immediate payback from a redesigned site and continues to generate high-quality leads
Custom Windows of Texas, LLC. – Manufacturer of custom-sized, made-to-order vinyl and aluminum windows, storm windows and solar screens for the home remodeling, commercial and custom-home contractor markets.
CHALLENGE
The company had an outdated site that was essentially an electronic version of their brochure which was doing very little to generate new business and increase sales.
SOLUTION
We discussed the business objectives to be achieved by the redesign and the information that prospects and customers needed from the site in order to buy. The redesign focused on the product options by using photographs and an online gallery that showed “before” and “after” images. The new navigation followed a logical sequence to guide the visitor through the site. An online RFQ form gathered relevant information without overwhelming the visitor and allowed the client to provide accurate estimates.
Note: It is not our intention to be critical of someone else’s work. The objective here is to show the improvements that were made by our redesign.
Results
A very successful site launch with immediate results:
- The very first project generated from the new site produced enough profits to pay for the entire cost of site development
- Three more quotes within 30 days of the launch
- Multiple phone leads received after visiting the new site
- Twelve outstanding quotes, six of which are known web leads
