Venkel grows in-house list by 38.5% using a monthly email newsletter
VENKEL LTD. – A leader in the Surface Mount Components industry. www.venkel.com
Challenge: VENKEL LTD. needed us to support their inside sales efforts to proactively communicate with their current customers, solidify existing relationships, initiate new ones and convert one-time visitors into long-term customers.
Solution: After reviewing various options for e-mail marketing and direct mail, we initiated a permission-based email marketing campaign that is delivered once a month to a highly targeted subscriber base of design engineers and OEM manufacturers. Our turnkey solution included:
- Merging and purging in-house list
- Setting up a secured online subscriber database
- Sending out a permission letter with opt-in option that was in compliance with CAN SPAM
- Developing a HTML template for the newsletter with an automatic unsubscribe option
- Copywriting and producing monthly newsletters and year-end wrap-up issues
- Testing and delivery
- Monthly tracking reports
- Managing bounces and subscriber list
Results: Statistics since launch:
- 38.5% growth in new subscribers in conjunction with in-house telemarketing efforts
- 43.7% open rate
- 17.2% click-throughs
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