Venkel grows in-house list by 38.5% using a monthly
e-newsletter
A leader in the Surface Mount Components industry. Since 1986…From prototype to production, VENKEL is your single source for SMT passive components.
CHALLENGE
VENKEL LTD. needed us to support their inside sales efforts to proactively communicate with their current customers, solidify existing relationships, initiate new ones and convert one-time visitors into long-term customers.
SOLUTION
After reviewing various options for e-mail marketing and direct mail, we initiated a permission-based email marketing campaign that is delivered once a month to a highly targeted subscriber base of design engineers and OEM manufacturers. Our turnkey solution included:
- Merging and purging in-house list
- Setting up a secured online subscriber database
- Sending out a permission letter with opt-in option that was in compliance with CAN SPAM
- Developing a HTML template for the newsletter with an automatic unsubscribe option
- Copywriting and producing monthly newsletters and year-end wrap-up issues
- Testing and delivery
- Monthly tracking reports
- Managing bounces and subscriber list
Results
Statistics since launch:
- 38.5% growth in new subscribers in conjunction with in-house telemarketing efforts
- 43.7% open rate
- 17.2% click-throughs
