VENKEL LTD. – a leader in the Surface Mount Components industry, generates 22,786 new leads
A leader in the Surface Mount Components industry. Since 1986…From prototype to production, VENKEL is your single source for SMT passive components.
CHALLENGE
VENKEL LTD. needed to generate new leads and gain a broader exposure among design engineers in the electronic components industry.
SOLUTION
After analyzing costs and the time required to implement search engine optimization for major search engines, we recommended using a vertical search engine (VSE) instead. Our solution was based around GlobalSpec – a VSE serving the engineering, manufacturing and related scientific and technical market segments. With over 3.6 million registered users, 93% of whom are involved in the actual purchasing of electrical, mechanical or optical components.
Using GlobalSpec’s SpecSearch system for parametric searches, we linked Venkel’s entire catalog of 24,000 components to generate direct RFQs and drive pre-qualified traffic to their Web site. Product Announcements, targeted newsletter sponsorships and banner ads provided additional exposure and branding.
Results
The lead activity since launch:
- 37,231 – page views (number of pages connected with Venkel’s product area viewed by engineering, industrial and technical professionals)
- 22,786 – all leads & inquiries (visitors who viewed Venkel’s catalog/Product Announcements/Profile/Visited Site/RFQs)
- 26 – RFQs
