A New Web Design Helps a Commercial Contract Glass & Glazing Company Attract the Most Site Traffic in Q4-2010
Admiral Glass Company – an industry leader in the commercial contract glass & glazing industry and one of the Top 50 Contract Glaziers in the country.
Challenge: Even though the company was established in 1984, it has never had an online presence.
Solution: Launch corporate Website with new content and an introductory video.
The client used our step-by-step Web (re)Design Guide to define their Website goals. The new site design and the content focused on positioning the company as an industry leader. The new content emphasized our client’s in-house engineering, design, and drafting capabilities and over 150,000 square feet of fabrication facilities with state of the art equipment. The company has a long list of high-profile commercial projects completed that were showcased in an online project gallery. The copy for two custom-engineered glazed wall systems was written to highlight customer benefits and performance characteristics.
Results:
- The site recorded the highest volume of traffic in Q4 of 2010 (in about 1 year since launch)
- The site ranks number 1 in Google for the term Commercial contract glass & glazing (out of 836,000 results)
- Client has received very favorable comments from their customers as noted by the client, “I just wanted to let you know we have had several compliments on our website. Thanks for your hard work.” – David Spaulding, Contract Manager
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