Editor’s Corner:
This is our year-end review issue of Marketing Matters.
I wish all of you a Merry Christmas and a Happy New Year! To those who prefer the politically correct greeting, Happy Holidays!
Thanks for taking the time to read Marketing Matters regularly.
Best regards,
Achinta Mitra
Follow me on Twitter:
www.Twitter.com/ Achintamitra
|
2009 – The Year in Review
It is time to wind down 2009 that has been one of the most challenging years in B2B marketing. Now is the best time to retool, redefine and rebuild your marketing program for 2010.
With that in mind, I want to share the results of a survey done by Silverpop. Over the past few weeks during their B2B Marketing University series; B2B marketers were asked about their greatest challenges, as well as the current state of adoption of key marketing technologies.
The results were interesting but not surprising – the number-one topic was 'social media/inbound marketing' with 56% of respondents saying this was their top issue.
I wrote about this topic several times in 2009. Highlighted here are the past issues of Marketing Matters that talked about social media marketing.
You may want to check out this free webinar, “Science of Social Media Marketing Webinar” with Dan Zarrella, social media and viral marketing scientist and author of The Social Media Marketing Book.
Need help with social media marketing? If you are ready to get serious about generating results, email me today at achintam@tiecas.com or call (713) 532-6490.
Other places you can find me:
Contact Information:
5773 Woodway, Suite 291
Houston, Texas 77057
713.532.6490 (P)
713.532.9081 (F)
To update/change your profile click here
|
