Business Blogs – Your Inbound Content Marketing Hub
Are you leaving additional sales leads and revenues on the table?
Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. By not using every opportunity to generate high-quality leads, you may be leaving money on the table.
We do practice what we preach. Vist our industrial marketing blog and read a post titled “Why Your Sales Funnel May Run Dry Without a Business Blog” that you may find interesting.
Business blogs for lead generation
- Pull in more pre-qualified industrial prospects and buyers with a B2B blog by posting fresh content focused on solutions to problems that are important to your engineering, technical and industrial audience
- Build trust, online communities and thought leadership by shifting focus from pushing out sales oriented content to a more customer-centric content that showcases your in-house expertise
- Gather market intel by encouraging your blog readers to comment and start a two-way dialogue with your company
- Improve your search engine rankings and drive more qualified traffic by writing blog posts that are optimized for keywords and phrases used by your target audience
- Attract industry analysts and other influencers (industry bloggers) to increase awareness and provide valuable social proof that is important for the success of social media marketing
Business blogging questions answered
Before you start a B2B or small business blog, get answers to critical questions such as:
- Is a business blog right for my company?
- Should I combine my website with a blog and create a blogsite?
- Should I use a free blogging tool like Blogger or create a self-hosted WordPress blog?
- Will I need any special software or training to post new content – text, photos and/or videos?
Blog content creation service:
Even though setting up a business blog comes before adding content, it is the perennial question “What will I write about?” that stops most B2B blogs dead in their tracks.
We’ve got you covered – our monthly blog content creation service. We will:
- Create a list of topics of interest to your prospects and customers
- Develop an editorial calendar with built-in flexibility to post about “hot” topics
- Interview internal subject matter experts
- Interview outside experts and customers as necessary
- Draft blog posts (1 new post/week, min. 600 to 700 words each)
- Publish approved posts
- Announce new posts using social media
- Forward comments and questions to internal experts for response
Blog set up service:
This is for DiY business bloggers who need the technical help to set up their business blogs. Or use it in combination with our blog content creation service for a complete turnkey business blogging solution.
- Select a premium blog theme that projects the right corporate image
- Modify theme to match existing website branding
- Create optimized landing pages for lead generation
- Install on client’s server, set up core plugins for SEO, RSS feeds etc.
- Install Google Analytics
- Test and launch
- OPTIONAL: Transfer an existing Blogger, TypePad or Drupal blog to a self-hosted WordPress blog
Contact us today to get started:
- Call: 713.532.6490
- Email: Fill out our short online form to schedule a free 30-minute industrial marketing consultation
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