Content Marketing Services
Unlike general copywriters, we specialize in technical and industrial copywriting based on our 20+ years of experience communicating with engineers and technical buyers. You will benefit from our experience and background because:
- Technical jargons are no mystery to us (our founder is an engineer)
- Deep understanding of content that is relevant to engineers and technology buyers
- Content matter is thoroughly researched and copy written from the perspective of your customers and prospects
- Focus is maintained on facts and not marketing fluff
- Optimized copy follows all Google approved Webmaster Guidelines
Turnkey content marketing services include
Dresser Consolidated raises industry-wide awareness of the risks of using cheap, non-authorized OEM parts. Read marketing collateral case study...
- Consult and collaborate with your sales and marketing teams to get a clear and complete understanding of your industrial buyers and their personas
- Conduct an audit of your existing content, map it to buying cycle, identify gaps in your content, repurpose and create new content
- Maintain a consistent marketing message throughout your marketing content
- Interview internal subject matter experts
- Use our industrial and engineering experience to write new optimized content that is educational, relevant and sells your products and services
- Proofread, check spelling and grammar on all written marketing content (both human and software checking)
- Implement internal brand standards, practices and policies
- Utilize appropriate social media channels to raise awareness of your content, drive traffic and encourage sharing
(NOTE: Also see our blog content creation service »)
Relevant content for industrial buyers
Here are some examples of relevant content for engineering, technical and industrial professionals:
- Technical articles
- White papers
- Product specifications and datasheets
- Standards and best practices
- Part number finder/selector
- ROI calculators
- Performance characteristics
- Online catalogs and product manuals
- Case studies
- How-to guides
- Blog posts
- News releases
- e-Newsletters
- Corporate collateral
- PowerPoint presentations
Contact us today to get started:
- Call: 713.532.6490
- Email: Fill out our short online form to schedule a free 30-minute industrial marketing consultation
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