Email Marketing – Engaging With An Industrial Audience
In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining effectiveness.
The old email marketing strategy of batch and blast or spray and pray is no longer effective. Industrial marketers continue to favor email marketing over other direct marketing channels because of its lower cost.
Email marketing has matured to the point where industrial marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format.
Email marketing optimized for lead generation and nurturing
VENKEL LTD. – Venkel grows in-house list by 38.5% using a monthly e-newsletter. Read email marketing case study...
Email marketing is most often associated with drip campaigns for lead nurturing. However, it can also be used very effectively for prospecting and lead generation and nurturing at a much lower cost than traditional methods like teleprospecting and direct mail.
Email marketing strategy development
The first order of business should be developing a sound and sustainable email marketing strategy. We will help you formulate answers to questions such as:
- WHO: Who are the intended recipients of your emails?
- WHAT: What do you expect your email recipients to do?
- WHY: Why are you sending out this email campaign?
- WHEN: When during the sales cycle do you expect to engage with your prospects?
- HOW: How will you measure the success of your email campaigns?
Gain lead generation intelligence with integrated Web analytics
The problem with basic email metrics of open and click-through (CTR) rates is that they are very limited in their usefulness. Refine your landing pages, improve conversion rates and gain a deeper understanding of Web site interactions by integrating Web analytics into your email marketing.
Email marketing services tailored to your business
Get everything you need to manage your email marketing from start to finish with our turnkey email marketing service. We can help you:
- Develop email marketing strategy
- Evaluate and rent mailing lists
- Import existing and set up new database
- Design custom HTML templates
- Create content for emails and eNewsletters
- Create lead nurturing drip emails
- Develop online surveys
- Integrate Web analytics
- Incorporate social media
- Email delivery service with fully CAN-SPAM Act compliant (partnered service)
- Provide easy-to-understand tracking reports
Contact us today to get started:
- Call: 713.532.6490
- Email: Fill out our short online form to schedule a free 30-minute industrial marketing consultation
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