Engineers Can Sell™
How to construct a sales funnel for turning non-salesmen engineers into super-salesmen — A white paper co-authored by Eric Bono and Achinta Mitra.
Most people are skeptical about associating engineers with sales. This white paper aims to change that perception. The goal here is to introduce you to the concept of the sales funnel and show you how to use it effectively in technical and/or complex sales.
You will get answers to questions such as:
- How can I evaluate my sales pipeline using a sales funnel?
- What are the layers of an effective sales funnel?
- What actions must I take on each layer?
- What is the best way to convert more leads into customers?
- How can I eliminate the need to negotiate price?
- How do I create a zero-surprise proposal?
Fill out the form to get it now!
Engineers Can Sell™
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