Do you sell to engineers and decision makers who buy technology? Do you sell through a network of distributors, manufacturer’s reps and other channel partners? If you answered yes and need to generate more high-quality sales leads, we can help.
(Source: Trends in Industrial Marketing 2011, GlobalSpec)
Generating a steady stream of high quality sales leads is the single most important performance yardstick used in industrial marketing and it is how we measure our success. The key is not just quantity, but also the quality of leads generated by Marketing; ones that Sales has agreed to take follow-up actions on (Sales Accepted Leads) in order to maximize wins.
What is our industrial lead generation and sales acceleration package?
This is a marketing consulting package that is designed for identifying problems in your current marketing program and implementing a strategic plan of action for generating high quality leads that convert to sales opportunities. Our goal is to build a streamlined process that will accelerate sales and increase revenues.
Deliverables and price
You will receive a complete industrial marketing strategy and a plan of action for implementing proven marketing tactics for accelerating lead generation, improving your RFQ process and creating more sales opportunities. At the end of our engagement you will have an optimized process for lead generation that is sustainable, repeatable and measurable. The entire package is delivered in two phases.
Phase 1: Strategy and Plan of Action
- Kick-off meeting and discussions – Interview client to understand current sales processes, target markets, buyer personas and the competition
- As-is assessment – Define sales and marketing objectives, review current web site, marketing programs and collateral and identify gaps
- Research and analysis – Understand industry trends, issues, competition and pain points of client’s customers
- Plan of action – Develop a strategic marketing plan of action and a roadmap
Phase 2: Implementation and Measurement
After completing Phase 1, Tiecas will implement proven strategic industrial marketing tactics to improve lead generation and accelerate sales.
Starting at $21,000.
Time to complete: About 16 to 20 weeks from startup
Let’s get started. Please fill out our short online form to schedule a FREE 30-minute consultation to determine if we are a good fit.
I am the founder and President of Tiecas, Inc., a Houston-based industrial and B2B marketing consultancy. Over the past 25 years, I have had the pleasure of working with a variety of manufacturing, engineering and technical services companies. It has been a fascinating journey observing, influencing and learning, how real-world industrial and manufacturing marketing works.
