Integrated Marketing – Creating and Delivering Compelling Marketing Messages that Sell
In today’s competitive business environment, industrial marketers are under tremendous pressure to attract new customers and retain existing ones. Successful B2B marketing requires an integrated approach.
For marketing to have a positive impact on sales, you have to create targeted content, both on and offline that match your prospects’ buying cycle. Research studies have shown that…
- 90% of collateral created by marketing goes unused by the sales force
- 75% of marketers give themselves a failing grade when it comes to providing useful sales support
- Sales people spend 40-60 hours a month in searching for the right marketing content and/or creating their own versions
(Source: CMM Forum LLC)
For boosting sales, it is crucial that sales and marketing be closely aligned at all times. Tiecas can help you bridge the gap between sales and marketing. We become your “sales enablers” with an insider’s knowledge and an outsider’s objectivity.
No more ineffective marketing communication programs
Avoid these five common mistakes of B2B marketing content development:
- Content that does not engage prospects in the early stages of the buying cycle
- Providing too much content too soon
- Moving too quickly to close the sale
- Not matching the content format to the buyers’ needs
- Providing one size fits all content to all subgroups among your target audience
Let us help you plan and execute an integrated marketing campaign tailored to each stage of the buying cycle. Using both on and offline media, we can make your marketing program more effective, your sales team more productive and boost your sales and ROI.
For more on Integrated Marketing:
- Call 713.532.6490
- Request for Proposal
- Email us
