Source: Marketing Sherpa/KnowledgeStorm)
The truth is that the bulk of your site visitors and contacts captured by your landing pages are not ready to buy now. Handing off these semi-qualified and not sales-ready leads to sales before proper lead nurturing only reinforces the impression that “marketing generates crappy leads.” (Read our blog post, “B2B Lead Generation without Lead Nurturing is Doomed to Fail”)
Lead nurturing through drip or email marketing
It is not about just posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read. Neither is it about sending out a “one size fits all” email campaign to your entire database of contacts.
Effective lead nurturing requires drip or email marketing campaigns that deliver the right content to the right prospects at the right time and in the right format.
Boost your lead generation ROI with lead nurturing
Research studies done by Forrester, CSO Insights and Marketo have shown that lead nurturing produces much better results:
- Reduced the number of marketing-generated leads ignored by sales to as low as 25%
- Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%
- Helped 9% more sales reps make quota and shortened ramp up time of new ones by 10%
To prevent a colossal waste of time and effort in lead generation, it is crucial to implement a carefully planned lead nurturing strategy. We’ll help you design, implement and automate personalized lead nurturing campaigns that will save you time, money and dramatically boost your lead generation ROI. Email marketing is a powerful tool for promoting webinars used in lead generation and nurturing.
Deliverables for lead nurturing with email marketing
- Develop a strategic email marketing plan for lead nurturing
- Review contacts database and provide segmentation guidance
- Configure email management system
- Write new email marketing content (Includes two rounds of client revisions)
- Create HTML email files
- Provide preview copies (HTML and Text versions)
- Test for various email clients
- Set up schedule for automatic delivery
- Measurement and tracking reports
Price: Starting at $5,800
Please inquire about adding additional emails to your lead nurturing track
Turnaround time: 6-8 weeks
Let’s get started. Please fill out our short online form to schedule a FREE 30-minute consultation to determine if we are a good fit.
Do you need to create lead nurturing content?