Lead Generation for Industrial Companies
Do you sell to engineers and decision makers who buy technology? Do you sell through a network of distributors, manufacturer’s reps and other channel partners?
If you answered yes and want to generate more high-quality sales leads, we can help.
For the past 20+ years, we have helped many manufacturering clients successfully market to engineering, technical and industrial professionals.
Generating a steady stream of high quality sales leads is the single most important performance yardstick used in industrial marketing and it is how we measure our success. The key is not just quantity, but the quality of leads generated by marketing and that sales has agreed to take follow-up actions on (Sales Accepted Leads) in order to maximize wins.
VENKEL LTD. – a leader in the Surface Mount Components industry, generates new leads and RFQs. Read lead generation case study...
Cascading Lead Generation System (CLGS)
Your Website attracts traffic (site visitors) from multiple on and offline sources. Maximizing conversion of this traffic into high-quality sales leads requires a staged approach where each preceding stage leads (cascades) to the next according to a defined set of rules that eliminate conflicts and disagreements between sales and marketing.
We call this the Cascading Lead Generation System (CLGS).
Traffic (site visitors): SEO, PPC, Emails, Banners, Blogs, PR etc.- Inquiries: Capture leads via landing pages*
- Marketing Qualified Leads (MQL): A lead that has achieved a certain score based on a predetermined set of criteria and is ready to be handed off to sales
- Sales Accepted Leads (SAL): Leads accepted by sales for follow up actions
- Sales Qualified Leads (SQL): Leads that convert into opportunities – either wins or losses
- Closed-loop: Sales provides feedback to marketing to refine scoring rules and nurturing campaigns
* Leads are usually captured using optimized landing pages. Some situations may require multi-stage landing pages to refine and qualify prospects adequately. Landing page creation is usually a function of Marketing Automation but can be a stand-alone application too.
Lead generation and management services
Get more high-quality leads for less with our lead generation service for industrial companies. We’ll help you:
- Assess current lead/demand generation programs
- Develop best prospect profiles
- Recommend marketing strategies that will fill your sales pipeline with high-quality leads (inbound marketing)
- Optimize your Website to drive traffic and increase awareness (SEO)
- Nurture leads with drip campaigns until they are sales-ready (content marketing)
- Align your sales and marketing teams by developing a unified definition of a lead (SAL)
- Evaluate marketing automation solutions and recommend the best fit
- Implement marketing automation and set up objective rules-based lead scoring over the entire sales cycle
- Automate routing of sales-ready leads to the right sales channel at the right time
- Lower your cost per lead and increase your lead generation ROI.
Contact us today to get started:
- Call: 713.532.6490
- Email: Fill out our short online form to schedule a free 30-minute industrial marketing consultation