Lead Nurturing – Convert More Leads Into Sales Opportunities
It is a fact of life that the bulk of your site visitors and/or leads captured by your landing pages are not ready to buy now.
Handing off these semi-qualified and not sales-ready leads to sales before adequate lead nurturing only reinforces the impression that “marketing generates crappy leads.”
Lead nurturing is about engaging with your prospects that are early in their buying cycle and are not yet ready to talk to your sales team. (Read our blog post, “B2B Lead Generation without Lead Nurturing is Doomed to Fail”)
Importance of lead nurturing
Research studies done by Forrester, CSO Insights and Marketo have shown that lead nurturing does produce better results such as:
- Reduced the number of marketing-generated leads ignored by sales to as low as 25%
- Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%
- Helped 9% more sales reps make quota and shortened ramp up time of new ones by 10%
Lead nurturing through drip marketing
Content is what drives the lead nurturing engine. It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read. Neither is it sending out a “one size fits all” email campaign to your entire database of contacts.
Effective lead nurturing requires drip marketing campaigns that deliver the right content to the right prospects at the right time and in the right format.
Boost your lead generation ROI with lead nurturing
See significant improvements in the number of site inquiries that become qualified leads and convert many more into sales opportunities. Generate more leads and improve your conversion rates with optimized landing pages.
To prevent a colossal waste of time and effort in lead generation, it is crucial to implement a carefully planned lead nurturing strategy.
We’ll help you design, implement and automate personalized lead nurturing campaigns that will save you time, money and dramatically boost your lead generation ROI.
Contact us today to get started:
- Call: 713.532.6490
- Email: Fill out our short online form to schedule a free 30-minute industrial marketing consultation
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