Industrial Marketing Consulting and Coaching – Practical and Actionable Marketing Advice and Training

I help marketing and business development professionals within manufacturing and industrial companies generate more high quality leads and create better sales opportunities.

When you have a marketing problem that needs solved, you don’t want untried theories and pie in the sky ideas. You want practical and actionable ideas that you can implement right now. You want someone with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately without charging you a lot.

What is a fixed-term consulting and coaching service?

Most people are apprehensive about hiring a marketing consultant because they are not sure how much it will cost with an open-ended consulting engagement. My fixed-term consulting service addresses your concern. For a fixed cost you receive a fixed block of my time. No confusion, no surprises and no false promises. I will deliver practical and actionable industrial marketing advice that you can implement yourself or if necessary, use some outsourced help.

My fixed term industrial marketing consulting service is tailored to your specific needs. Often, I am asked to act as the coach to empower in-house marketing people.

It’s like the old Chinese proverb, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”

What makes me such an expert?

According to the 10,000-Hour Rule suggested by Malcolm Gladwell, the author of the wildly successful book “Outliers: The Story of Success,” the key to success in any field has nothing to do with talent. It’s simply practice, 10,000 hours of it—20 hours a week for 10 years. By that yardstick, I am an expert with more than 50,000 hours of practice under my belt as a full-time industrial marketer for 25 years.

How does my fixed term consulting and coaching service work?

This is very good, highlights and hits on those areas that we know needs a lot of work. As you can imagine – we all are wearing many hats, this will save us a lot of time, and we know it is correct.
(Daniel Drolet, EVP – PCN Technology, Inc.)

This consulting service is best suited for industrial companies that need a specific marketing problem solved within a fixed period of time. I will work with you and/or your in-house marketing people by:

  • Probing until we have identified the core issues and not just the superficial symptoms
  • Refining your current marketing strategy to drive better results
  • Providing a fresh set of ideas and an outsider’s perspective based on an insider’s knowledge
  • Advising you on building the right digital marketing toolkit based on best practices and the level of in-house resources and skills
  • Guiding you on the right measurement matrix for lead generation ROI

How much does it cost?

A block of 20 hours of my time is $5,900. There are no long-term contracts to sign.

Let’s talk. There’s no commitment or obligation on your end. I promise you our chat won’t be a high-pressure sales call to push you into buying something. I’ll advise you during your FREE 30-minute consultation if your marketing issues are a good fit for a fixed term consulting program.

Let’s get started. Please fill out our short online form to schedule a FREE 30-minute consultation to determine if we are a good fit.

Industrial marketing consulting retainers

I also work on consulting retainers for some of my clients. Unlike my fixed-term consulting service, a consulting retainer is not an exchange of my time for completing a certain task or solving a specific marketing problem. Instead, you gain access to my 25 years of accumulated experience and expertise in industrial marketing to save you the frustration of countless hours of trial and error. I become an extension of your marketing team to deliver results and peace of mind.

This is best suited for industrial companies who need a virtual CMO without the high cost of someone on their staff on a full-time basis. Consulting retainers start at $9,200 per month and are usually for six months or longer. Note: I accept very few retainer clients because of the high commitment of time required for such engagements.

Let’s get started. Please fill out our short online form to schedule a FREE 30-minute consultation to determine if we are a good fit.

Please read our marketing consulting FAQs for terms and conditions.