Industrial Marketing Consulting – Practical and Actionable Marketing Advice
Are you struggling to generate more high-quality leads? Are your sales sagging because your pipeline of opportunities is running dry? If so, I can help.
As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with more effective industrial marketing for the past 20+ years.
Many of my industrial clients have in-house marketing resources. What they sorely need, is strategic guidance that will produce better results which usually means more leads and sales.
That’s where I come in – providing an insider’s knowledge with an outsider’s objectivity. Often, I am also asked to execute and implement my recommendations to get clients started in the right direction so they can continue to reap the benefits over the long haul.
This is not a one-size-fits-all kind of marketing consulting service. I will analyze your current situation, identify the gaps that need filled and recommend the best marketing strategies to increase sales and generate revenues. I’ll provide you practical and actionable marketing advice that’s specific to your business situation.
Why me?
I could cite several reasons, most of them will probably sound as more of marketing speak to you. Let me instead say that I won’t be learning at your expense because I already have a deep understanding of the pain points of your engineering and industrial audience. I’ll solve your business problems and not provide you with abstract marketing ideas. Read industrial marketing case studies…
My industrial marketing consulting gives you…
- Access to my 20+ years of hands-on experience and expertise in industrial and manufacturing marketing when you need them the most
- Practical and actionable advice that you can quickly implement in your marketing to generate more leads, sales and revenues
- Answers with details and specifics about solving your marketing problems and not cookie-cutter solutions that are readily available online
Practical and actionable industrial marketing advice
I can help you overcome industrial marketing challenges and provide answers to questions such as:
- Website traffic: Can you help me drive more traffic to our company Website and generate more leads?
- Search engine optimization (SEO): How do I implement SEO to get higher search engine rankings?
- Segmentation and personas: Can you help me identify and get a better understanding of the various stakeholders involved on my customer’s end?
- Inbound content marketing strategies: How can I use content marketing to attract inbound leads?
- Lead nurturing and conversion: Can you help me create compelling content for nurturing leads that are not yet sales ready?
- Business blogs and social media marketing: Is starting a blog right for me or should my company develop a blog site? What about social media?
- Integrated marketing: Do you have any expertise in traditional or print media marketing?
How much does it cost?
You can use my industrial marketing consulting services for a specific project or on an ongoing retainer. I will advice you on the best approach and quote accordingly after I fully understand your needs. My industrial marketing consulting retainers start at $3,200 per month for up to 15 hours of consulting time.
To schedule your FREE ½-hour phone consultation, please call 713.532.6490 or email me. I look forward to working with you and helping you jumpstart your industrial marketing.
Marketing consulting FAQs
- What are your qualifications?
- I earned my bachelor’s degree in Mechanical Engineering from Indian Institute of Technology - IIT, Bombay and an MBA degree from Kent State University, Ohio. I consider myself to be blessed for being able to combine strategic left-brain thinking with compelling right-brain creativity. I combine my engineering education with 20+ years of practical industrial marketing experience to help you connect the dots between strategic advice and tactical implementation. This skill set is pretty unique in the world of marketing and advertising. That’s why I call myself a “marketing engineer.” I have a lot of passion for what I do and have a strong desire to produce measurable results for my clients.
- Who are you and what is it like to work with you?
- I’m originally from India and came to the U.S. in 1980 for my graduate studies (MBA). Moved to Houston, Texas in 1982 and have lived here ever since. In a nutshell, I am a transplanted Indian who has learned to become a southern gentleman. You can count on two things from me – commitment and courtesy. I bend over backwards to live up to my commitments and on those few occasions when I can’t, I will let you know in advance without making excuses. I will show you the simple courtesy of listening – if you are talking, I’ll shut up. I realize trust and relationships are two-way streets. I do my best to meet you halfway and earn yours. If we don’t agree on something, I will politely voice my opinion while respecting yours. You may find me somewhat formal initially but once we get to know each other; I may crack you up with my wit and humor. Not that I’m all charm and grace like Rhett Butler, I do sometimes step on my wife’s foot while rushing to hold the door open for her. My clients often say, “I’m a straight shooter who knows his stuff.”
- How does your marketing consulting retainer work?
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- We start with a free ½-phone consultation to determine if we are a good fit
- Discuss how best I can help you and what level of consulting retainer is best suited to your needs
- I provide you a written consulting retainer agreement
- After you sign and pay the first month’s retainer, I get started
- What are your terms and conditions?
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A few basic rules I like to follow to protect both our interests.
- All consulting fees must be paid in advance. Unused time at the end of the month expires unless we discuss an alternate arrangement in advance.
- I will try to answer your marketing question(s) to the best of my abilities and do my utmost to satisfy you but I cannot offer any money-back guarantees for consulting services.
- Yes, I will sign a Non Disclosure Agreement (NDA) if you need me to. No, I do not work on active projects from other clients who may be your competition while I’m on your retainer.
- Even though the client may not always be right, I never forget that you always have rights. I will listen to you without arguing and hope that you will give me the opportunity to fix the issues if I have come up short.
- My normal working hours are Monday through Friday, 8:30 am – 5:30 pm CST. My address is 5773 Woodway, Suite 291, Houston, TX 77057. Work phone number is 713.532.6490.
Contact us today to get started:
- Call: 713.532.6490
- Email: Fill out our short online form to schedule a free 30-minute industrial marketing consultation