Marketing & Media Planning and Print Management
Whether your challenge is managing the marketing function, creating a media plan, developing a marketing communications program or print management, we can help. As a business-to-business marketing consulting firm, we bring an insider’s knowledge with an outsider’ objectivity. Tailored to meet the individual needs of each client, our consulting services include:
Marketing planning
- Establishing goals, marketing plans, budgets and timelines
- Defining market opportunities
- Analyzing the competition
- Assessing your marketing needs
- Selecting the best mix of communication tactics
- Executing plans, tracking and feedback
Media planning
- Identifying target audiences and market segments
- Identifying trade publications with high readership among target audience
- Building an advertising program, editorial calendars and focus stories
- Determining size, frequencies and placement for maximum exposure
- Building editorial relationships and identifying opportunities for free media coverage
- Negotiating space rates
- Reviewing contracts
- Providing reports and database maintenance
Print management
- Specifying stock, colors and printing for the best value for your budget
- Getting competitive bids
- Recommending the best fit for a particular print project
- Reviewing blueline proofs
- Arranging and supervising press checks
- Troubleshooting problems
NOTE: We use trade-only printers who give us a wholesale price. Even with our add-on, we are either on par or below retail prices that you will get on your own. So for the same price as retail, you receive our print management services at no extra cost.
For more information or a proposal on Marketing & Media Planning and Print Management:
- Call 713.532.6490
- Request for Proposal
- Email us
