Industrial Marketing White Papers
Here you will find our current collection of free white papers and other valuable content on industrial marketing best practices. Bookmark this page as a resource for your own use because we release new marketing white papers regularly. Feel free to share this page (see bottom of the page) with your friends and colleagues.
NEW: Industrial Marketing Playbook
How to attract more engineers and industrial professionals with digital marketing and convert site visitors into high-quality sales leads. This playbook is not about marketing theories, it is based on our accumulated experience and expertise in marketing to your engineering, technical and industrial customers. 15 pages packed with bite-sized, actionable ideas to help you score more wins for both sales and marketing.
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7 Content Marketing Tactics to Sell Industrial Products
Content tactics you can use to move industrial prospects through their sales cycle. Industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. What do you do when the bulk of your marketing content, with the exception of case studies, is product-focused? Here are seven content marketing tactics that you can use to engage your prospects and move them forward in their buying cycle.
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Engineers Can Sell™
How to construct a sales funnel for turning non-salesmen into super-salesmen. Most people are skeptical about associating engineers with sales. This insightful white paper aims to change that perception of engineers. Hence, the title, Engineers Can Sell.™ Our intentions are to introduce you to the concept of the sales funnel and show how to use it effectively in technical and/ or complex sales.
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Step-by-Step Guide to Web (re)Design
A systematic approach to turning your Website into a lead-generating machine for driving sales. This guide will walk you through each step involved in creating a roadmap for a successful business Website. The steps outlined here are based on proven techniques that have been honed by more than ten years of hands-on experience in developing Websites that drive sales and grow businesses.
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