3-Phase Organic Search Engine Optimization (SEO)
Can industrial prospects and customers easily find your company, products and its services? Does your site rank high in search engines?
You may have a serious marketing challenge if you answered no to those two questions.
Our organic or natural search engine optimization (SEO) service puts your industrial Website in front of industrial buyers when and where they are searching. Getting found early and often, especially in the early stages is critical in attracting qualified traffic back to your site.
Three phases of organic SEO
We practice what we preach.
Our own SEO efforts have produced impressive results.
Top ten Google rankings as of 2/9/2011:
- #1, #2 and #4 positions (out of 68,300 results) for the long-tail phrase b2b lead generation companies Houston
- #1 (out of 125,000 results) for the long-tail phrase B2B marketing Houston
- #3, #4 and #5 positions (125,000 results) for the broad phrase industrial lead generation
- #9 (out of 15,100,000 results) for the broad phrase industrial marketing
Traffic and visitor engagement:
- 23.49% increase in traffic (year-over-year) after implementing SEO
- Average time on site increased to 4:54 mins. from 1:48 mins.
- Average pages/visit increased from 2.09 to 5.21
Leads and sales:
- Downloads and newsletter sign-ups have increased 17.3% (month-over -month)
- In the past two months alone we have received 5 RFPs and closed 3 new sales from leads that found us on Google
Some SEO practitioners and companies have created an illusion of magic and secrecy for achieving top rankings in search engines. We prefer to break it down into three easy-to-understand phases of natural or organic search engine optimization.
We don’t make outrageous and impossible to deliver promises of instant number 1 rankings. Instead, we work diligently to get you there by strictly using legal (Google approved) SEO tactics.
SEO Phase 1: Website review, keyword research and discovery
- A thorough review of your current site for SEO strengths and weaknesses
- Consultation to get a complete understanding of your prospects, customers and the sales process
- Complete keyword research for finding words and phrases used by your prospects and customers, including discovering long-tail phrases unique to your products and services
- Review and approval of primary keywords for optimization
SEO Phase 2: On-page or on site optimization
- Optimize Title and Meta Description tags based on keywords from phase 1
- Edit existing site text for creating optimized web pages*
- Create new content (See Content Marketing Services for creating new site content)
- Fine tune other on-page elements for optimization
* Some sites may require creation of new content, modifications of navigation and HTML code. We will provide you a report of our findings for you to decide if you want us to implement them or use your in-house resources. In some cases, a complete site redesign may be required for achieving SEO results.
SEO Phase 3: Off-page or off site optimization
- Find high value link partners and build quality inbound links
- Create site maps in prescribed XML and HTML formats
- Manual submissions to major search engines
- Add social media features
- Suggest optimal use of blog posts** for SEO and traffic back to main site
- Monthly reports and reviews of search engine rankings
Contact us today to get started:
- Call: 713.532.6490
- Email: Fill out our short online form to schedule a free 30-minute industrial marketing consultation
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