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Industrial MarCom Blog
Must Have Twitter Applications for Marketing
Social media and marketing methods have become an important part of B2B marketing success. Business marketers are finding that services like Twitter can help to get the message out about their companies, connect them with their customers and clients and...<img src="http://feeds.feedburner.com/~r/typepad/ISty/~4/G3diLdeHAWw" height="1" width="1"/>Read more
Driving Traffic to Your Homepage All the Time May Be a Big Mistake
You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. You begin to see great results with hundreds of new visitors coming to your site everyday. You are excited until...<img src="http://feeds.feedburner.com/~r/typepad/ISty/~4/eXfWB-cLTvI" height="1" width="1"/>Read more
101 Tips from 50 Small Business Bloggers
I came across an incredible blog post recently that I think every small business owner should read. As an entrepreneur your days are probably packed with items that need your immediate attention. As a result, it becomes increasingly difficult to...<img src="http://feeds.feedburner.com/~r/typepad/ISty/~4/BI1K-35Zd6Y" height="1" width="1"/>Read more
Manufacturing Sector Showing Hopeful Signs
In a recent survey done by Prime Advantage, 80% of manufacturers polled expected their revenues to either stay the same or increase in the second half of the year. This compares very favorably to the findings from their findings in...<img src="http://feeds.feedburner.com/~r/typepad/ISty/~4/7san_uO0U-k" height="1" width="1"/>Read more
Email marketing — what was old is new again
With the current buzz about social media, you’d think email marketing, the old standby of b-to-b marketing would be a forgotten strategy. Not so fast according to many marketers as they plan their 2010 budgets. Email marketing is once again...<img src="http://feeds.feedburner.com/~r/typepad/ISty/~4/Jbk_BlQBjEw" height="1" width="1"/>Read more
MarketingProfs Blog
How Not to Build Your Personal Brand: Top 9 Personal-Branding Mistakes
The author sees a lot of personal-branding disasters?efforts that diminish brand value rather than increase it. Here are the nine personal-branding mistakes I saw continually repeated in 2009. Avoid them so you can build a powerful and compelling brand that increases your brand equity.Read more...
Get a Speaking Gig: How Event Producers Decide Who Gets Onstage
Getting speaking gigs can be a mysterious and frustrating process, particularly if you don't have much experience. You know the drill: Send pithy email offering yourself up (or copiously fill out online proposal form). Hit Send. Wait. Sound familiar? Here's how to get the green light.Read more...
How to Create Your Marketing Dashboard in Five Easy Steps
You already know that a dashboard is an essential tool for improving (and proving) marketing effectiveness. These five steps will help you and your marketing team get started on the road to creating a dashboard that works for you.Read more...
