Social Media Marketing – Connecting With Your Prospects and Customers in New Ways
Even though the Internet has been abuzz with talk about social media marketing, the fact is, the industrial sector has been slow in adopting it.
How Industrial Companies Participate in Social Media today
According to a study done by GlobalSpec, participation in social media by industrial companies is as follows:
- 40% provide an online discussion community for customers
- 33% provide one internally for employees
- 26% use video
- 24% now have a company blog
- 9% are using Twitter
While social media participation within the industrial sector remains low, its use is slowly increasing. That’s why manufacturers and industrial companies cannot completely ignore social media marketing.
Now is the time to seriously consider integrating social media into your other online marketing initiatives.
We recommend thinking of social media marketing as a part of online marketing best practices instead of considering Twitter, Facebook and LinkedIn as stand-alone lead generation channels.
Social media marketing can be a valuable addition when integrated into your online marketing strategy. However, it’s important to carefully plan the results you are expecting before you get started.
Common uses of social media marketing in the industrial sector
Here are some of the ways industrial companies are using social media marketing:
- Announcing blog posts about new applications for their products
- An internal expert creating a social media group or following about a specific industry topic
- Using Facebook pages to increase awareness about a company and improve its “likability”
- Using YouTube to post short videos to demonstrate complicated processes and how-to videos
- Announcing company sponsored webinars and driving registration
- Driving more foot traffic to tradeshow booths
- Actively twitting during a conference or tradeshow to reach more visitors
- Using an online forum for after-sales support and to encourage customer-to-customer interactions
No matter what your goals are, social media marketing can make it easier to accomplish them. While having thousands of “followers” or “friends” in various social media platforms may feel nice, it is just idle chatter and a huge drain on your time unless you form meaningful relationships with them.
See our blog post Content and Social Marketing: Connecting and Engaging with 10K+ Engineers
Get started by harnessing the power of social media. Done right, social media can enhance user experience, create meaningful conversations, and boost the perception of your brand.Contact us today to get started:
- Call: 713.532.6490
- Email: Fill out our short online form to schedule a free 30-minute industrial marketing consultation
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