Colophon & DiY Tools
Creating this Web site
From concept to completion, everything was done by our in-house talent. This site is designed using standards-compliant CSS layout and menus. Why use CSS? Read about the advantages of using CSS.
We have used the following professional tools in creating this site:
- Adobe Dreamweaver CS3
- Adobe Fireworks CS3
- Adobe Flash CS3
- SWiSH Max 2
- Adobe Illustrator CS3
- Adobe Photoshop CS
- Microsoft Word 2007
- Microsoft Access 2007
- Dreamweaver extensions from WebAssist, ProjectSeven and DMX Zone.
Resources for do-it-yourselfers (DiY)
This section is dedicated to do-it-yourselfers. We have partnered with some of the best companies that offer products and services that will be very helpful for those of you who want to empower yourselves. Rest assured these are all very reputable companies who stand behind their products and services. Please note that these are independent third party companies and they offer their own warranties, guarantees and customer support.
Creating White Papers that Generate Leads (How to Lure Prospects With Words) AUDIO CLASS:
Learn to generate continuous leads with a single well-written white paper. Do you need to drum up new business in? Are you responsible for bringing prospects to the sales organization? Leads are the fuel that drives business growth. In fact, acquiring new customers is the TOP priority of marketing professionals. Read more »
Writing White Papers (Book) by Michael Stelzner
Insights on mastering white paper writing and marketing. The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. Read more »
MarketingSherpa’s B2B Lead Generation Handbook
Train your team with practical instructions to generate, qualify and nurture new business leads, based on proven, real-life marketing. Step-by-Step Instructions from beginning to end of lead generation campaigns with over 150 real-life case studies, tactics, how-tos , 60 stats, data charts and eyetracking heatmaps, 158 creative samples and more. Read more »
Fees and Pricing Benchmark Report
Consulting Industry 2008 Pricing in the consulting industry: How do you compare? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans. Read more »
