Web 2.0 Marketing—Technology has Changed the Ways You Communicate Your Marketing Message
A March 2007 Global Survey done by McKinsey & Company, titled “How businesses are using Web 2.0” shows the rising popularity in the use of online tools among business marketers around the world. According to the survey, “Executives say they are using Web 2.0 technologies to communicate with customers and business partners and to encourage collaboration inside the company.”
What is Web 2.0 marketing?
Public Relations (PR) – Public relations can play a key role in your online marketing efforts. Current online technologies have completely changed how PR works. Identifying and successfully using some of these new PR tools can pay rich dividends from your online marketing efforts.
David Meerman Scott in his bestseller “The New Rules of Marketing & PR” wrote, “The Web has transformed the rules, and you must transform your PR strategies to make the most of the Web-enabled marketplace of ideas.” According to the 9th Annual Middleburg/Ross Survey of Media Professionals, 92% of journalists go online to find story ideas, with 73% specifically researching press releases.
Blogs – According to Wikipedia, a blog (an abridgment of the term web log) is a Web site, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are usually displayed in a reverse chronological order. The content from blogs are often distributed to other sites or readers using Really Simple Syndication (RSS).
RSS (Really Simple Syndication) – is an online format for delivering frequently changing Web content. Most news portals, blogs and other online publishers syndicate their content as RSS Feeds.
Podcasts – once again, according to Wikipedia, a podcast is a series of digital-media files that are distributed over the Internet using syndication feeds for playback on portable media players and computers. A common aggregator is iTunes.
Social networking – refers to systems that allow members of a specific site to learn about other members’ skills, talents, knowledge, or preferences. Commercial examples include Facebook and LinkedIn.
Wikis – such as Wikipedia, are systems for collaborative publishing. They allow many authors to contribute to an online document or discussion.
Get started by harnessing the power of social media. Done right, Web 2.0 can enhance user experience, create meaningful conversations, and boost the perception of your brand. Need help making sense of Web 2.0 marketing?
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