Industrial Web Design & Redesign – Feed Your Sales Funnel With More High-Quality Sales Leads
Ask yourself this question – is my current industrial Website driving sales or turning them away? Does your site pass the SMELL test?
- Search engine optimized (SEO) – can industrial prospects find your web site easily using their own search terms?
- Motivate – does the content on your industrial website engage and persuade visitors to take action?
- Efficiency – can engineers save time while looking for relevant information needed to make an informed buying decision?
- Lower risks – do site visitors gain trust and look upon you as a customer-centric partner that can prove that they’ve “been there, done that?”
- Leverage – does it position your company as a thought leader and a valuable industry resource by showcasing your in-house expertise?
Your website is the online face of your company
Why should you care so much about your company’s website?
“Treat your website as if you were hiring a six-figure salesperson. If you were going to put them on the street, what would you do? You’d arm them with information about the marketplace. You’d arm them with information about your products and how people use them. Then you’d put that person in front of the audience and check with them.”
– Linda Rigano, Executive Director of Strategic Services at ThomasNet
The current state of online marketing to engineers and technical professionals requires an industrial Website to be the hub that feeds your sales funnel and keeps it humming.
Today, engineers and industrial professionals expect to see much more than just an informational Website. For your industrial Website to be functional, it should have at least a few or all of the following:
Custom Windows enjoys immediate payback from a redesigned site and continues to generate high-quality sales leads. Read web redesign case study...
- Application selection guides
- Products classified by industry and/or application
- Parametric product search
- Detailed product specifications in downloadable formats
- Performance characteristics and safety data (if applicable)
- Video how-to demos
- Live or online access to in-house technical experts
Making your industrial Website drive leads, sales and revenues
The truth is that the bulk of our Website design business comes from redesigning existing sites rather than creating new Websites. Industrial and B2B Websites need to be the workhorse for online lead generation.
To do that, your industrial Website must have the ability to:
- Be found by your prospects and customers when and where they are searching for solutions to their problems
- Turn site visitors into qualified leads and customers by providing them with relevant and engaging content
Structuring and designing an industrial Website for optimal B2B lead generation don’t happen by accident. It requires careful planning, paying attention to many details and a first-hand knowledge of what engineers and technical buyers want to see on your site.
Need to create a business blog or a blog site? Let us help you harness the power of Web 2.0 and benefit from the current explosion in the use of social media marketing.
Is your industrial Web site underperforming? Our Website audit and report may be tailor-made for you.
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Contact us today to get started:
- Call: 713.532.6490
- Email: Fill out our short online form to schedule a free 30-minute industrial marketing consultation
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