Integrated Industrial Marketing – Mixing Print with Online Content for Optimal Results
Even though print media is not considered as inbound marketing, it has its place.
In today’s competitive business environment, industrial marketers are under tremendous pressure to attract new customers and retain existing ones. Successful B2B marketing requires an integrated approach.
Yes, the use of print media has declined in recent years but it is not dead. Print ads in trade magazines, printed product catalogs and direct mail are still being used very effectively. The focus of print media has shifted from pure lead generation to one of driving traffic to a company’s Website and building awareness.
Schulte Building Systems, Inc. (SBS) becomes one of the fastest growing metal building manufacturers with sales of $70 million in its second year. Read integrated marketing case study...
For marketing to have a positive impact on sales, you have to create targeted marketing content, both on and offline that match the needs (in both content and format) of your prospects’ buying cycle. Research studies have shown that…
- 90% of collateral created by marketing goes unused by the sales force
- 75% of marketers give themselves a failing grade when it comes to providing useful sales support
- Sales people spend 40-60 hours a month in searching for the right marketing content and/or creating their own versions
For boosting sales, it is crucial that sales and marketing be closely aligned at all times. Tiecas can help you bridge the gap between sales and marketing. We’ll become your “sales enablers” by implementing an integrated marketing strategy that is effective.
Let us help you develop a content marketing strategy and implement an integrated content marketing campaign tailored to each stage of the buying cycle. Using both on and offline media, we can make your content marketing program more effective, your sales team more productive and boost your sales and ROI.
Creative services for marketing collateral
We realize not everybody needs an integrated marketing program all the time. Sometimes all you need is an ad, not an ad agency. Tiecas offers a full range of creative services with the option to use only those services that a particular project demands.
Tiecas has the experience and the expertise to manage the entire process — from developing the initial concept to producing final printed materials.
View our portfolio of Marketing Collateral projects »
Creative services offered:
- Concept & idea development
- Art & photo direction (outside professional photographers used)
- Stock image research & purchase
- Copywriting & editing
- Design & layout
- Photo retouching & color correction
- Technical illustrations & CAD conversions
- Pre-press & flight checking
- Print management
Marketing projects delivered:
- Data sheets and line cards
- Product catalogs
- Capabilities brochures
- White papers and case studies
- Presentation folders & inserts
- Direct mail campaigns
- Print advertisements
- Corporate identity packages
- Booth graphics & tradeshow materials
- Interactive CDs
Contact us today to get started:
- Call: 713.532.6490
- Email: Fill out our short online form to schedule a free 30-minute industrial marketing consultation