Sales and Marketing Playing on the Same Team Achinta Mitra August 8, 2008 No Comments The title of this post may sound like an oxymoron but that is the reality that B2B marketers need to get used to. I read a great post by Anne… Read more
Building Your Brand, Differentiating Your Services, Growing Your Revenue Achinta Mitra August 8, 2008 No Comments Standing Out from the Crowd: Best Practices in Branding and Differentiation for Consulting and Professional Services Firms. That is the complete title of a complimentary Deltek webcast featuring, Mike Schultz,… Read more
