Tiecas: An Industrial Marketing Company in Houston, Texas
A proven marketing company dedicated 100% to the industrial sector
Tiecas, Inc. is a Houston-based industrial marketing and consulting company. Since 1987, we have focused on providing results-driven marketing to meet the unique challenges of marketing industrial products and engineering services.
For the past 30+ years, we have used our hands-on experience to hone our skills in the art and science of marketing to engineers, technical and industrial professionals.
Let’s turn this page on its head. Instead of talking about us, let’s put the focus on YOU. What do you want from an industrial marketing firm?
We realize we can’t be everything to everyone. Here is our guarantee to you:
- You will always deal with a real person who is in charge of your work and not layers of hierarchy
- You can count on us to live up to our commitments. We will accept responsibility if we faulter and will not offer excuses
- You will get proven marketing strategies based on real-world experiences, we don’t learn at your expense
- Your marketing projects will be built right because we will “own” it before you do
- You can trust us to be honest with you and not sugarcoat anything
At Tiecas, we give you best of both worlds – a legal corporate entity that has been in business since 1987 and the personal touch of our founder, Achinta Mitra. He is the industrial marketing expert and runs this marketing consultancy with a team of marketing professionals.
Why should you work with us? Read Why Tiecas…
Our Founder – Achinta Mitra
I founded Tiecas, Inc. in 1987 because I saw a real need for marketing that was exclusively for manufacturers and industrial companies. Many advertising agencies either shy away from technical marketing because of smaller budgets or tend to force-fit consumer (B2C) marketing tactics that are just not as effective with an audience of engineering, technical and industrial professionals.
Most marketing and advertising agencies are run by people with a graphic design background. I, on the other hand, have learned the trade by applying sound business management principles to my engineering education and combining it with creative thinking to help my industrial clients boost their sales. That’s why I call myself a marketing engineer.
I received a mechanical engineering degree from Indian Institute of Technology – IIT, Bombay and an MBA degree from Kent State University, Ohio. I’m originally from India and came to the US in 1980. Moved to Houston, Texas in 1982 and have lived here ever since. I sometimes like to joke with my clients and ask them, “Why outsource to India when the Indian will come to you?”
I consider it a God-given gift to be able to use both sides of my brain — combining strategic left-brain thinking with compelling right-brain creativity. My focus is on delivering results-oriented industrial marketing solutions that provide a competitive edge to my clients.
I have published close to 300 articles on industrial marketing that you can read on our Industrial Marketing Today blog. Many of my articles have been published in content portals such as B2B Marketing Zone and CustomerThink. I’m active on social networks; you can connect with me on Facebook, Google+, LinkedIn and Twitter.
If you are looking for an industrial marketing company that understands your technical business, is knowledgeable about an engineering audience and who will take an ownership approach to your marketing projects, I invite you to partner with Tiecas and experience a real difference.