Manufacturer Uses Online Sales to Add a New Source of Revenue and Grow Sales
The Challenge: Spanwell Service, Inc. is a manufacturer of extra-large S Hooks used for compliance with OSHA Housekeeping requirements and eliminating trip hazards during turnaround service (TAR) in refineries and power plants. They also manufacture a full line of pneumatic tools and accessories used in various industries. Spanwell relied mainly on word-of-mouth marketing, direct mail,…