Industrial Content Marketing Services

Our industrial content marketing services are designed for helping manufacturers, distributors and engineering companies generate more high quality sales leads. A key point to note is that content creation is not the same as content marketing. Creating more content without a strategic purpose will not deliver more high quality leads that turn into sales opportunities for your company.

6 components of industrial content marketing

Strategy development

Develop a documented content marketing strategy that aligns with your sales process and goals.

56% of manufacturers who are effective have a documented strategy and follow it closely.

Get Found, Get traffic

Keyword research, search engine optimization (SEO), blogging, content promotion and social media.

67% of manufacturing marketers use site traffic as their primary measure of success.

Content Creation

Work with your in-house Subject Matter Experts (SMEs) to create fresh content that is technically accurate and relevant for industrial professionals.

59% of manufacturers struggle with producing content consistently.

Conversion to Leads

Increase conversion (conversion optimization), optimized landing pages forms and strong calls to action.

66% of manufacturers want better conversion of site visitors and 62% want to create more engaging content.

Lead nurturing

Email marketing with high value content to nurture leads who are not ready to buy now.

79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.

Measuring & Reporting

Monthly reports with expert analysis and recommendations to help you take proactive decisions.

Only 12% of manufacturers are successful at measuring content marketing’s ROI.

What to expect

  • Increased awareness about your company, its products and services.
  • Raised search engine rankings for keyword phrases used by your target audience.
  • Enhanced visibility of in-house expertise to differentiate you from the competition.
  • Reduced cost per lead by generating more high quality leads.
  • Improved win rates for your sales team from qualified and nurtured leads.
  • Streamlined and sustainable process for customer acquisition and retention.
  • Monthly performance reports with measured data.

Cost and time frame

Our industrial content marketing services are offered on a monthly retainer with an annual agreement. The retainer agreement is subject to quarterly reviews before renewal for the next quarter.

This is definitely not a one-size-fits-all package. We will customize the services and the deliverables based on your needs and budget. Our industrial content marketing retainers start at $5,100 per month. The scope of work and deliverables will determine the final cost of your retainer.

For your investment, you get hands-on expertise in marketing to engineers and industrial buyers, a proven track record of 30 years and monthly performance reports with measured data.

Time frame and cost analysis

We won’t mislead you into thinking that it is quick and easy to produce results from industrial content marketing. While it is quicker to produce top of the funnel results (Traffic, content downloads, etc.), generating qualified leads that turn into sales opportunities does take time. Depending on your sales process and the market conditions, it could take anywhere from 9 to 12 months to produce sustainable and measurable results.

To accurately evaluate the cost of your marketing investment, we urge you to compare our industrial content marketing retainers with the salary for hiring your own full-time Content Marketing Manager.

According to the 2016 Salary Guide published by The Creative Group – A Robert Half Company, the annual salary for a Content Marketing Manager ranges from $ 68,000 – $ 94,500 depending on years of experience and location. This doesn’t include any cost of providing basic benefits.

To round out the skill set, you may also have to add the cost of part-time or outsourced help of a Graphic Designer, Web Developer/Coder, Technical Copywriter/Editor, SEO/SEM/Analytics Specialist and a Social Media Expert. These could add another 30K to 40K per year to the annual salary of the full-time Content Marketing Manager. You could be looking at an annual budget of $98,000 – $134,500 for assembling your own in-house marketing team that may be good at B2B marketing but may lack the experience in marketing to engineers and industrial buyers.

Compare the above pro forma budget to our industrial content marketing retainers starting at $5,100/mo. ($61,200 for the first year) for a complete skill set with 30 years of proven expertise in industrial marketing. Additionally, our retainers give you the flexibility to review at the end of each quarter before renewing.

Let’s Talk

Let’s get started with a free 30-minute consultation to determine fit. This is not a high-pressure sales pitch. It will be a friendly chat for us to get to know each other a little better.
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