Integrated Industrial Marketing—Combining the Power of Digital and Print Media
Going 100% with digital industrial marketing may not be the right answer in every situation
Print Media Marketing is Alive and Well in Some Industries
Even though print or traditional media are not typically used in inbound marketing, they have their place in industrial marketing.
Yes, the use of print media has declined in recent years but it is not dead. Print ads in trade magazines, printed product catalogs, and direct mail are still very effective in certain industries and situations. The focus of print media has shifted from pure lead generation to driving traffic to a company’s Website and building awareness.
For industrial marketing to have a positive impact on sales, you have to create targeted marketing content and that includes both on and offline.
In-person Events Make a Strong Comeback
In-person events came roaring up the list of content types used in the last 12 months, with 60% reporting they used in-person events to get in front of their audiences versus only 28% the previous year (understandably since we were just coming out of the pandemic). (Source).
We’ll help you bridge the gap between traditional and digital marketing by implementing an integrated marketing strategy that is effective. Using both on and offline media, we’ll make your industrial marketing program more cohesive and effective for your sales team to be more productive.
Tiecas has the experience and the expertise to manage the entire process — from developing the initial concept to producing final printed materials.