Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. The headline of this post is my tongue in cheek attempt at the famous McDonald’s® age-old question, “You Want Fries With That?”
It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions of dollars a year for the company. It became so popular that McDonald’s® held a contest in 2011 to celebrate it.
My strategy of turning an existing service, industrial marketing consulting into coaching is really more in response to meeting the needs of my clients rather than upselling. Either way, it is working!
Why are manufacturing marketers asking me for coaching instead of traditional consulting? The answer can be best explained by giving you actual examples of different people who are now active coaching clients.
As you can see from these three examples that each client has different needs and goals, but they all need my insider’s knowledge in industrial marketing with an outsider’s objectivity to take their own marketing skills up a few notches.
What they want is my 30+ years of hands-on experience marketing to engineers and industrial buyers and not some untested, pie in the sky marketing theories.
While there is a lot of overlap between coaching and consulting, and it can be confusing for many, I think it is worthwhile to understand the difference, so you can have a more realistic expectation.
As a consultant, I use my 30+ years of proven experience and expertise in industrial marketing to provide you solutions to a specific marketing problem or problems, quickly and efficiently.
As your coach or trainer, I first take the time to ask probing questions to understand your strengths, identify areas that need improvement and then help you maximize your own skills to succeed in industrial marketing.
As a coach, I’m not there to compete with you but augment and amplify your own marketing skills to help you become better at marketing to engineers and industrial buyers.
It’s like the old proverb, “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.”
Over the past few months as I’ve been coaching these clients, some new ideas have cropped up in my mind based on additional questions that I have received. Most have to do with how different people learn at their own pace.
My current service is live, one-on-one coaching that is tailored specifically to each individual client. However, I have also been asked if I could provide on-demand video coaching and training that they can watch and learn at their own pace.
There are two big differences here:
The first training video I’ll be releasing this year is called Industrial Content Marketing – Practical Training. Right now, it is about 3 hours long which may grow by the time the final version is released. I’m trying to make the training videos into bite-sized modules with easily digestible information in each, instead of one long session. The plan is to release one new industrial marketing coaching and training course every quarter.
I haven’t decided yet what the price structure will be for on-demand video training. That’s where I need your feedback to help me refine my on-demand industrial marketing coaching and training videos. I’m going to add a few free valuable bonuses to the training videos so that you get more value from them. Stay tuned.
If you provide your name and email address, you’ll be the first to know when training courses are released, and I’ll probably include an “early bird discount” coupon.
Let’s start with a free 30-minute consultation to determine if this will be a good fit for both of us. It will be a friendly chat to get to know each other better, not a high-pressure sales pitch.