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Industrial marketing assessment and strategy development for lead generation

A documented marketing strategy with a plan of action for implementation

Do you have these industrial marketing challenges?

Industrial marketing strategySome or all of these industrial marketing challenges lead to a decline in sales and revenues. The problem is often a lack of a marketing strategy or it is only in someone’s head and is not documented. Take the guesswork out of your industrial marketing strategy before you implement any tactics.

  • Cant’ be found in search engines and traffic is down
  • You know who to target but don’t know how to reach them
  • Website is an old informational site and not a robust sales tool
  • Content is outdated and doesn’t match buyers’ needs
  • Poor quality leads generated from the website
  • Sales team having difficulty getting in front of new prospects
  • Not enough leads turning into customers

Industrial Marketing Consulting Case Study

Industrial marketing consulting for manufacturer to grow sales in new markets. This was a 2-phase engagement, Phase I was Industrial marketing assessment and strategy development for lead generation. Phase II – Ongoing industrial content marketing.

What you get and how much it costs

You get our 30+ years of knowledge and hands-on experience in marketing to engineers and industrial buyers without a long-term commitment or annual retainers. It’s what we deliver in this package that justifies your investment.

  • Get first-hand experience working with us
  • Fixed cost with no long term contracts or commitments
  • Solve critical problems that are roadblocks to your success
  • Documented strategy that is aligned with your sales process
  • Proven strategies and tactics and not hit-or-miss guesswork
  • Kick-off meeting – online/telephone call to define issues and meet your team
  • Email checklist for access to your website, Google Analytics and CMS
  • Internal discovery of your current marketing program
  • Review site analytics, CMS, Marketing Automation and integration with CRM
  • Follow up calls and questionnaires
  • Review messaging, competitive strengths and weaknesses
  • Discuss your  value proposition and key differentiators
  • Review target audience, buyer personas and segments
  • Identify customer issues and challenges
  • Discuss objections and push backs faced by your sales team
  • Develop quantitative and qualitative lead definitions
  • External research to benchmark your competition’s online presence
  • Documented industrial marketing strategy recommendations and an action plan
  • Review and wrap up call for answering client questions

The cost of our industrial marketing assessment and strategy development consulting package is $15,000. This is a one-time fee, there are no long-term contracts or retainers to sign.

Let’s Talk

Let’s get started with a free 30-minute consultation to determine fit. This is not a high-pressure sales pitch. It will be a friendly chat for us to get to know each other a little better.
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