Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

SEO and industrial content marketing are NOT mutually exclusive

Organic SEO is not dead

Search Engine Optimization (SEO)

It is a myth that organic SEO is no longer important because of social media. Organic or natural search engine optimization (SEO) has changed significantly in recent years. The difference is that the focus today has shifted from just discovery optimization to combining discovery with conversion optimization.

In the past, SEO was dominated by technical tactics such as keyword research, optimizing title and headlines with keywords, keyword density and link building. While some of that is still important for on-page SEO, Google algorithms have evolved to where it tries to interpret the intent of the search, meaning searches are now more semantically based.

In a nutshell, you are not going to get a huge lift in traffic by just fine-tuning the technical aspects of SEO. You need good quality content that is relevant to the searchers’ (visitors’) query. It is all about helping them solve their problems. Our experience shows that industrial companies continue to get most of their traffic from organic search, even those who invest in pay-per-click (PPC) campaigns.

Trying to game Google and search engines with SEO tricks for short-term gains has never worked. We have always believed in creating good content that is relevant for human readers first and let the search engines follow. That philosophy has served our industrial clients well. It has withstood all Google algorithm updates up to now and will continue to do so in the future. Human visitors convert into customers, search engine bots do not.

Bottom line – don’t ignore organic SEO but don’t get hung up on keyword rankings. Concentrate more on page performance for converting traffic into leads and customers.

This service is provided on a monthly basis and the cost varies.

Search Engine Marketing (SEM)

Search engine marketing (SEM) refers to paid search marketing. Most people think of this as Pay Per Click (PPC) campaigns on Google and other search engines. Often, SEO and SEM go hand in hand.

The cost of SEM programs is based on your total spend on PPC and other online media buys.

Let’s Talk

Let’s get started with a free 30-minute consultation to determine fit. This is not a high-pressure sales pitch. It will be a friendly chat for us to get to know each other a little better.