Is your industrial website creating the right first impression?
An industrial website is quite possibly your most public-facing digital asset
How engineers and industrial professionals use the Internet
Your target audience, engineers and industrial professionals use the Internet frequently for work related purposes. It is virtually impossible to build a strong online presence without a robust industrial website. An effective digital marketing strategy depends largely on the website acting as the hub.
“61% of industrial professionals visit six or more work-related websites each week, with 50% spending six or more hours on these sites each week.”
Source: 2017 Digital Media Use in the Industrial Sector, IEEE GlobalSpec
All industrial websites are not created equal
Many industrial website redesigns fail because either the designer lacks the skills or doesn’t take the time to ask the right questions to understand your sales process before diving into the redesign. What you need is an effective and efficient online sales tool that fits your sales process.
Our experience and expertise in industrial marketing help us quickly and clearly understand your sales process. Don’t settle for another cosmetic facelift to your industrial website. Invest in a digital asset that will continue to pay dividends long after you’ve paid for it.
Industrial Website Redesign Case Studies
Industrial website redesign for an international manufacturer. One of the mandates given to us was to build the new site on an open source CMS unlike their current proprietary CMS which was outdated and very difficult for the in-house marketing team to maintain.
E-Commerce website redevelopment for industrial distributor. We’ll state the results for one of the important goals – grow online sales. Online sales have grown by double digits every month in Q1 2018.