Industrial Marketing Summit was organized by CADENAS PARTsolutions as part of Content Marketing World 2019. The title of my presentation was “Unique Challenges of Marketing to Engineers and Industrial Buyers”
A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies. We’ve provided answers to questions we are often asked by clients before starting on their marketing journey. You’ll find statistics and findings from independent research studies to validate our recommendations.
How to attract more engineers and industrial professionals with digital marketing and convert site visitors into high-quality sales leads. This playbook is not about marketing theories, it is based on our accumulated experience and expertise in marketing to your engineering, technical and industrial customers. 15 pages packed with bite-sized, actionable ideas to help you score more wins for both sales and marketing.
Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies
I co-hosted a webinar with John Hayes of ENGINEERING.COM recently. The webinar was called Success with Digital Marketing – a Road Map for Manufacturers. You can listen to the webinar recording and download the slidedeck. You’ll walk away with key takeaways for creating your own digital marketing road map.
7 Content Marketing Tactics to Sell Industrial Products
Content tactics you can use to move industrial prospects through their sales cycle. Industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. What do you do when the bulk of your marketing content, with the exception of case studies, is product-focused? Here are seven content marketing tactics that you can use to engage your prospects and move them forward in their buying cycle.
A systematic approach for turning your website into a lead-generating machine and creating sales opportunities. This guide will walk you through each step involved in creating a road map for a successful industrial website. The steps outlined here are based on proven techniques that have been honed by over 20 years of hands-on experience in developing websites for manufacturers, distributors and engineering companies to drive sales and grow their businesses.