A Primer on Industrial Content Marketing
Have questions about industrial content marketing? Not sure how it can help create sales opportunities? This primer will provide a you a good overview and answer many of your questions.
This a real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.
- Marketing challenges faced by industrial companies
- Conventional prospecting is not effective in complex industrial sales
- What is content marketing?
- What are the goals of industrial marketing?
- …much more