Digital Marketing Road Map for Manufacturers and Industrial Companies
I co-hosted a webinar with John Hayes (@JackHayes) of ENGINEERING.com. The webinar was called Success with Digital Marketing – a Road Map for Manufacturers.
We covered a lot of ground on digital marketing as it relates to manufacturers and other industrial companies.
Our presentation included:
- What is digital marketing and why is it right for an engineering and industrial audience
- Defining the road map to digital marketing
- Steps to create a road map and measuring ROI
- Why marketing to engineers is a big challenge
- How to make a business case for digital marketing with content
- How to win the engineer’s mindshare and working with SMEs
You’ll walk away with key takeaways for creating your own digital marketing road map.
NOTE: The recording is hosted by engineering.com and may require you to register on their site to download.