Digital Marketing Road Map for Manufacturers and Industrial Companies

I co-hosted a webinar with John Hayes (@JackHayes) of ENGINEERING.com. The webinar was called Success with Digital Marketing – a Road Map for Manufacturers.

We covered a lot of ground on digital marketing as it relates to manufacturers and other industrial companies.

Our presentation included:

• What is digital marketing and why is it right for an engineering and industrial audience
• Defining the road map to digital marketing
• Steps to create a road map and measuring ROI
• Why marketing to engineers is a big challenge
• How to make a business case for digital marketing with content
• How to win the engineer’s mindshare and working with SMEs

You’ll walk away with key takeaways for creating your own digital marketing road map.

NOTE: The recording is hosted by engineering.com and may require you to register on their site to download.