B2B Industrial Marketing Agency – Tiecas

Strategic Roadmaps & Fractional CMO

From Strategy to Execution: Handled by a Marketing Engineer – Your Fractional CMO

If you’re a manufacturing, engineering, or industrial company looking for high-level marketing expertise without the commitment and expense of a full-time hire, our Strategic Roadmaps & Fractional CMO service is designed for you.

Fractional CMO for Manufacturers and Industrial Companies

At Tiecas, we believe in strategy first. That’s why our engagement begins with a customized Strategic Roadmap that aligns with your business goals. Once the strategy is set, we become your Fractional CMO to execute the plan, implement proven industrial marketing solutions, track progress, deliver measurable results and provide practical and actionable guidance.

Industrial marketing strategic roadmaps and Fractional CMO

Our 2-phase Approach to Fractional CMO for Manufacturers

Phase 1: Strategic Roadmap Development

The first phase of our Fractional CMO service is all about creating a custom industrial marketing strategy designed specifically for your business. We start with a thorough discovery process that includes:

  • In-depth marketing audits
  • Understanding your business goals and sales objectives
  • Identifying target industries and buyer personas
  • Pinpointing your current marketing challenges

From this, we develop a comprehensive marketing roadmap that outlines actionable steps to help you generate high-quality leads, increase brand visibility, and convert prospects into loyal customers.

What’s Included:

  • Marketing and competitive audits for SEO and online presence
  • Analysis of buyer personas and sales cycles
  • A documented and customized industrial marketing strategy
  • An actionable plan (PoA) for implementation
  • Deliverable: A PDF report with analysis and recommendations
  • Follow-up consulting call to discuss the strategy and answer any questions

Project-Based Fee: Starting at $10,500 (One-time fee)

Phase 2: Ongoing Fractional CMO Expertise, Execution & Reporting

Once your strategic roadmap is in place, Phase 2 provides ongoing marketing leadership. As your Fractional CMO, we offer full implementation, strategic oversight, manage campaign execution, and ensure your marketing efforts align with your evolving business needs.

As your fractional CMO, we provide more than guidance and campaign execution. We become an active member of your leadership team. This offers you flexibility and high-impact marketing without the high cost of a full-time hire.

Results are not left to chance. Every implementation is carefully measured, and the strategy is refined over time with data. Your industrial marketing ROI is quantifiable.

What’s Included:

  • On-page and technical SEO
  • Creation of customer-centric industrial content
  • Development and implementation lead-generation campaigns
  • Lead nurturing and email marketing
  • Website maintenance and optimization  
  • Measuring, tracking and reporting

Retainer: Starting at $6,100/month

 

Value Beyond Price

As a mechanical engineer with an MBA in marketing, I bring specialized knowledge and experience to the table. Many Fractional CMO services do not have this expertise, which is particularly relevant for manufacturing, engineering, and industrial companies. I can reduce wasted marketing spend, align your industrial marketing with long sales cycles, and optimize ROI. I deliver value.

I read through the entire report and made notes. Overall, I thought the report was thorough and of high quality... but as you know, a plan is useless unless it is implemented properly.
Jeff Rinker
Web Developer, Assured Automation
I took quite a bit of time, probably a couple of hours reading your report. I was interested when I first glanced through it and didn’t know how detailed you would get. Wow, you’ve really understood our situation, and am impressed by your understanding of what we need to do.
Gary Pashaian, P.E.
President, Monroe Environmental Corp.

Ready to Take Your Industrial Marketing to the Next Level?

Don’t wait to see the impact of expert marketing leadership on your business. Contact Tiecas today to learn more about how our Strategic Roadmaps & Fractional CMO service can help you achieve measurable growth and lasting success.

FAQs About Fractional CMO

Here, you will find answers to some of the most frequently asked questions about our Fractional CMO service for manufacturers and industrial companies. Can’t find the answer you’re looking for? Reach out to us.

If you are a family-owned and operated manufacturer (There are many such industrial companies), the leader is probably the founder and president. You don’t have C-level executives. So why hire a CMO? That is a good and valid question. In that case, think of me as your Fractional Marketing Manager if that works better for your organization.

  • Our Fractional CMO offering ensures that your marketing strategy is always aligned with your business goals, and because we specialize in industrial marketing, we know exactly how to reach your target audience.

    With a Fractional CMO for manufacturers, you get:

    • Cost Savings: No need for a full-time hire—get top-level expertise for a fraction of the cost.

    • Increased Lead Quality: Our targeted strategies focus on bringing in qualified leads that are more likely to convert.

    • Measurable ROI: From reducing marketing waste to increasing lead conversion, every action is tied to measurable results.

    • Tailored to Your Needs: Whether you need help developing a strategy or ongoing leadership, we offer a 2-phase approach to suit your business needs.

Our expertise in industrial marketing and manufacturing marketing strategy sets us apart from generalist marketing firms. Led by a Marketing Engineer, we understand the nuances of your industry, your buyers, and your sales cycles. That’s why our Fractional CMO service is perfectly tailored for manufacturers, engineering firms, and industrial companies like yours.