Develop Industrial Marketing Strategy for a Manufacturer of Wastewater Treatment and Air Pollution Control Systems

The Challenge:

The President of Monroe Environmental Corp. (MEC), an established manufacturer of Air Pollution Control and Water/Wastewater Treatment Systems, wanted to grow new sales in different industries and geographical areas other than their historical ones.

The new plans called for putting 90 to 95% of their focus on new industrial customers from Chemical Processing, Oil & Gas, Specialty Plastics, and other General Manufacturing industries along the Texas Gulf Coast region and Louisiana. Our mandate was also to make sure the new sales did not come at the expense of the existing customer base in the Automotive industry and municipal projects.

The Solution:

• A consulting engagement for developing an overarching industrial marketing strategy. This involved engaging with the client’s sales and marketing team, VP of Operations, in-house Subject Matter Experts (SMEs), and a plant visit in Michigan.
• The final deliverable for this phase included a comprehensive written report with our findings from the assessment, recommendations, and a plan of action.
• A baseline Site Analytics was created to measure performance after implementing our marketing strategy.