Industrial Website Design and Development
Boost your online presence with a professionally designed website for industrial companies
Your Website Should be a Robust and Effective Online Sales Tool
Is your current site creating the right first impression? A manufacturing or industrial website must fit your sales process and be an effective tool for lead generation, not just a point of reference after a call or a meeting. It must be the hub for your digital marketing. Don’t settle for another cosmetic facelift or a “pretty” website.
82% of engineers go directly to supplier/vendor websites when researching a specific product or service. (Source).
Manufacturing and Industrial Website Design
At Tiecas, we understand manufacturers’, distributors’, and engineering companies’ unique needs and marketing challenges. We pay close attention to research findings showing what engineers and industrial buyers want from their supplier websites, helping us create tailored content that is impactful and strategically designed for your target audience.
Staying with our strategy-first approach, we’ll consult with you to fully understand your sales objectives and expectations from the new website. Our conversation will shape a solid strategy for web design that aligns well with your sales processes. Design work will begin only after we’ve mutually agreed on the plan.
For more information on the importance of website strategy and content before design, read our article, Industrial Website Redesign—When Failure is Not an Option.
With our manufacturing website design expertise and experience, you can trust us to create a website that not only grabs the attention of your target audience but also converts visitors into valuable leads.
Experience the power of a robust and effective website design for manufacturing companies with us.
Recent Examples of Manufacturing Website Design
Website Design Deliverables and Prices
What you get: The Deliverables
Custom design tailored to industrial needs (not a “reskin”)
Develop a website design strategy vetted and approved by you
Develop a design framework that is aligned with your sales process
Review existing Google Analytics and Marketing Automation dashboards
Search engine optimization (SEO) strategies and implementation (foundational SEO)
Create core messaging and value proposition for differentiation
Strategic calls to action, landing pages with forms for lead generation
Intuitive navigation, improved User Experience (UX), and mobile-responsive design
WordPress for a robust and easy-to-use Content Management System (CMS)
Back-end integration capabilities (Email Marketing, Marketing Automation, and Customer Relationship Management)*
Install code for performance tracking and analytics
Test in various browsers and platforms before launching
Ongoing support and maintenance (Keep site updated and secured)
You own the site after launching the new site.
* There maybe additional charges for back-end integration
What it costs:
- Robust industrial websites designed to drive sales (up to 50 pages) start at $15,000
- Larger and more complex sites (50+ pages, e-commerce, part number finder, etc.) start at $25,000
- These prices will scale up depending on features, complexities, and how much content we have to create from scratch
- Additional charges apply for integration with Salesforce CRM and Marketing Automation (We have hands-on experience with Act-On, HubSpot, and Pardot).
- Our add-on service for regular site updates and maintenance after the redesigned site launches is required
- Bi-weekly updates and maintenance includes:
- Every two weeks, check and update plugins, theme, and WordPress core files
- Make regular backups
- Keep the site secured and free of malware
- Troubleshoot if the site is down (Many times, the problem is on the hosting server, which is beyond our control, but we’ll do our best to fix the problem).
- Basic maintenance package: $649 per mo.
- Basic + content updates (Up to 2 pages): $1,299 per mo.
Website Redesign Case Study
Manufacturer Uses Online Sales to Add a New Source of Revenue and Grow Sales
Spanwell relied mainly on word-of-mouth marketing, direct mail, and an old informational site to acquire new customers. It was difficult to scale up these options to grow sales.
They needed to update their website with better messaging, content, and images
Back-end of the site needed more robust security features to support e-commerce
What Clients Say...
C. S. Rohrich, President
Anne Bigalke, VP of Strategic Development
Dr. Joost van Kuijk, CEO/CMO
Let’s Start a Conversation
Manufacturing Website Design FAQs
DIY Websites or templates are a quick and inexpensive way to cobble together a Website. However, there are some drawbacks and issues that you may run into with one of these sites.
Engineers and industrial buyers expect more than an informational website from their vendors. It is hard to achieve that with a cookie-cutter template
Responsive web design requires technical know-how and skills
Optimizing the site (SEO) requires keeping up with Google’s constantly changing algorithms and knowledge of Google-approved white hat techniques
Writing webpage content that will persuade an industrial audience to take action involves understanding buyer behavior and their decision-making process in long sales cycles
It takes time to plan and ask the right questions to develop an industrial website that fits your sales process and turns into a productive sales tool
Coding is not the same as marketing
You do. Once you pay for a web design project, you own it and retain the copyrights. We will provide full access to the back-end of the CMS (WordPress). The site and its contents are copyrighted in your company’s name. We may publish a screenshot of your site in our online Web portfolio but will never claim the site to be one of ours.
Note: You do not own the rights to stock images from our library unless you expressly authorize us to buy them on your behalf for your exclusive use.
Uncover the “tacit know-how” inside the minds of your in-house Subject Matter Experts (SMEs)
Turn those key points into compelling and cohesive content
Write technically accurate copy, present it logically, and persuade your visitors to take action
We know how to bring your experience and expertise to the forefront so you can win the trust of your audience and start meaningful conversations
Industrial content creation is much more than clever wordsmithing
Yes, you can continue to use your web server or current hosting company. Please check with us for technical requirements for a WordPress site
We take care of this for you. There is an add-on as shown above. We require our website maintenance package on every site we design to keep your site regularly updated and secured.
We require a 50% deposit upon acceptance of our web design proposal. The balance with applicable sales taxes is due prior to taking your website live. You can pay by ACH, wire transfer, or using a major credit card via PayPal. We cannot start your project until the initial payment is received. No refunds will be issued after we have started on a project.