Industrial content marketing for manufacturers is not dead—but it has changed significantly over the past two years. If you’re a manufacturing marketer, a business owner, or a VP of Sales…

Manufacturing marketing isn’t what it used to be. If you’re still relying on traditional tactics that once delivered results, it’s time to re-evaluate. The rules have changed—driven by digital transformation,…

Is your manufacturing marketing strategy engineered to produce measurable business results—or is it just a checklist of disconnected activities? You’ve invested in all the right marketing tactics—email campaigns, social posts,…

This guest post is written by Ellie Gabel, Associate Editor at Revolutionized. Gone are the days when leaders relied solely on business intuition to drive their organizations forward. Today, high-stakes…

Many small to mid-size manufacturing companies are turning to fractional leadership to gain the strategic marketing expertise they need without the overhead of a full-time hire. In this Q&A post,…

Are you considering an industrial website redesign? This blog will help you better plan for this challenging undertaking. If your industrial website still looks, feels, or functions like a digital…

When it comes to industrial lead generation, I often hear, “We just need more prospects to talk to our sales team,” when speaking with marketing managers, business development professionals, and…

You’re probably familiar with the term industrial buyer’s journey if you are a Marketing or Sales Manager at a manufacturing company. Like most such people I talk to, you’re under…

An industrial manufacturing marketing strategy isn’t just a to-do list filled with tactics like “update the website” or “send an email campaign.” If you’re a product manager at a manufacturing…