Industrial Marketing Blog

Happy Thanksgiving

Achinta Mitra November 25, 2024

This Thanksgiving, I’m grateful for the trust and partnerships of my clients, the love and support of my family, and the friendships that enrich my life. Wishing you and your…

Manufacturing content marketing strategy

Manufacturing Content Marketing: 5 Key Considerations for Creating More Customer-centric Industrial Content

Achinta Mitra November 20, 2024

Creating customer-centric content for manufacturing marketing is no small feat. Unlike other industries, manufacturers face long and complex sales cycles, often involving multiple stakeholders—from engineers to procurement teams to C-suite…

: planning for an industrial website redesign

How to Plan and Budget for an Industrial Website Redesign—A Practical Guide for Manufacturers and Industrial Companies

Achinta Mitra November 5, 2024

Planning for an industrial website redesign is highly relevant at this time of year since many manufacturers are actively budgeting for 2025. Some of these industrial companies realize the importance…

Technical content writing for manufacturing content marketing

How Technical Content Writing Drives Success in Manufacturing Content Marketing

Achinta Mitra October 21, 2024

Effective technical content writing is crucial for manufacturers to stand out and rise above the noise. It is not about stringing together words and sentences stuffed with technical jargon. Technical…

Digital Marketing for Manufacturers—How to Leverage Content Marketing, Organic SEO, and Social Media

Achinta Mitra October 8, 2024

Digital marketing for manufacturers is crucial as they face increasing competitive pressures. External forces, such as cheaper international competitors, and internal challenges, like the need to do more with less…

Why Manufacturers Should Consider a Fractional CMO: Maximizing Marketing Expertise Without the Full-Time Cost

Achinta Mitra October 3, 2024

Fractional CMO for manufacturers is becoming popular as small to mid-sized industrial companies face increasing pressures to maintain their competitive edge. With increasing demands on marketing to generate high-quality leads,…

Lead quality for manufacturing marketing success

Lead Quality: Why It’s More Important Than Quantity for Manufacturing Marketing Success

Achinta Mitra September 17, 2024

Lead quality versus quantity—you’ve probably heard this debate more times than you can count. The reality is that, as a manufacturer, you need a certain volume of leads to keep…

Industrial Marketing Strategies for Lead Generation

5 Proven Industrial Marketing Strategies to Generate High-Quality Leads That Actually Convert

Achinta Mitra September 6, 2024

The Challenge of Generating High-Quality Industrial Leads Industrial marketing strategies for lead generation are critical for manufacturers aiming to stand out in a crowded marketplace. Manufacturers I work with regularly…

Marketing Strategy for Manufacturers—3 Key Components of a Well-defined Roadmap for Driving Sustainable Growth

Achinta Mitra August 23, 2024

In today’s globally competitive industrial markets, a well-defined marketing strategy for manufacturers is crucial to sustainable growth and, in some cases, survival. Unlike a simple checklist of tactics, a robust…

Happy Thanksgiving

Manufacturing Content Marketing: 5 Key Considerations for Creating More Customer-centric Industrial Content

How to Plan and Budget for an Industrial Website Redesign—A Practical Guide for Manufacturers and Industrial Companies

How Technical Content Writing Drives Success in Manufacturing Content Marketing

Digital Marketing for Manufacturers—How to Leverage Content Marketing, Organic SEO, and Social Media

Why Manufacturers Should Consider a Fractional CMO: Maximizing Marketing Expertise Without the Full-Time Cost

Lead Quality: Why It’s More Important Than Quantity for Manufacturing Marketing Success

5 Proven Industrial Marketing Strategies to Generate High-Quality Leads That Actually Convert

Marketing Strategy for Manufacturers—3 Key Components of a Well-defined Roadmap for Driving Sustainable Growth

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