This guest post is written by Ellie Gabel, Associate Editor at Revolutionized. Gone are the days when leaders relied solely on business intuition to drive their organizations forward. Today, high-stakes…

Many small to mid-size manufacturing companies are turning to fractional leadership to gain the strategic marketing expertise they need without the overhead of a full-time hire. In this Q&A post,…

Are you considering an industrial website redesign? This blog will help you better plan for this challenging undertaking. If your industrial website still looks, feels, or functions like a digital…

When it comes to industrial lead generation, I often hear, “We just need more prospects to talk to our sales team,” when speaking with marketing managers, business development professionals, and…

You’re probably familiar with the term industrial buyer’s journey if you are a Marketing or Sales Manager at a manufacturing company. Like most such people I talk to, you’re under…

An industrial manufacturing marketing strategy isn’t just a to-do list filled with tactics like “update the website” or “send an email campaign.” If you’re a product manager at a manufacturing…

The rise of AI Overview in search results is transforming how manufacturers approach online marketing. Google’s AI-generated summaries are changing the way content is discovered, impacting both manufacturing content marketing…

Sales and marketing alignment for manufacturers is critical to improving lead conversions in complex B2B industrial sales. Yet, many manufacturers struggle with siloed teams, misaligned goals, and ineffective communication. Gartner…

While writing this blog, I Googled my title—What Manufacturing Marketing Strategies Are Most Effective for Technical Audiences?—and saw an AI Overview as part of Google’s Search Generative Experience (SGE). This…