Industrial & Manufacturing Marketing FAQs

• We don't jump into content creation right off the bat

• We'll take the time to develop a content marketing strategy

• The strategy will be documented and refined over time, based on tracking reports and benchmarks

• It requires active participation of every stakeholder and a complete buy-in from you for it to be successful

• It is a process that takes time to produce sustainable results

• Content drives the inbound marketing engine. Either you need to have the resources to create the content yourself or let us create the content for you.

• Together, we will review site analytics and measurement reports regularly.

• While industrial content marketing takes time to gel and produce repeatable results, that doesn’t mean you have to wait 6 to 9 months to see any improvements. You will see incremental results within 60 days after full implementation. Typically, you’ll see more traffic, lower bounce rates, and content downloads.

• Install a Content Management System (CMS. We prefer WordPress)

• You may require subscription to Marketing Automation or an email marketing service

• Integrate your Customer Relationship Management (CRM) system (We’ll help you if needed, and there is an additional fee for this.)

• It is not a short journey or a “Band-Aid” fix for lead generation problems or slow sales.

• You shouldn’t expect quick or instant results. 

• There are no tricks to gaming the system (Search engines).

• It does not run on autopilot (Marketing Automation also requires a qualified person to manage it).

• It is not a one-off marketing campaign.

• It is not a hands-off strategy.

We can guarantee our best efforts to deliver results. Our over three decades of track record speaks for itself. We couldn’t have stayed in business all these years if we didn’t deliver on our commitments.

However, we can’t guarantee any specific outcome. We have no control over market conditions, demand for your products and services, pricing, or other things that directly impact your sales and revenues. We strongly believe in treating every client fairly and providing excellent customer service.

A few basic rules we follow to protect both our interests.

• We require an initial payment of 50% of the published prices and the balance due prior to the final delivery of the report(s) in Phase 1

• Monthly retainers, Phase 2 are due in full at the beginning of each month

• No refunds will be issued after we have started on a project

• Yes, we will sign a Non-Disclosure Agreement (NDA) if you need us to. No, we do not work on active projects from other clients who may be your competition while we are working on your project or retainer.

• Our normal working hours are Monday through Friday, 8:30 am – 5:30 pm Central Time. Our office address is 6140 Highway 6 South, Suite 175, Missouri City, TX 77459. Our phone number is 281.969.7514.

• You’ll receive an email when the draft is ready for your review
• Make all the edits you want and need
• A revised draft will be uploaded for your next review
• Approve content when you are satisfied
• Content that has no active edits and not been approved after 30 days, will be automatically changed to “Approved” 

We will refund the full amount of the content ordered if you are not satisfied even after making the edits. No questions asked. No refunds will be issued after you accept a content piece or after 30 days have passed.

• We thoroughly vet all writers for their qualifications and experience
• Writers have industry knowledge and are carefully matched to your niche and/or industries
• They understand technical concepts and are familiar with industry jargon
• Content is written with clarity and precision that’s best suited for your target audience
• Writers understand the importance of brand alignment and consistency
• Only Google-approved white hat techniques are used for on-page SEO
• All content is rigorously checked for plagiarism

• You own 100% of the rights to all approved content
• Your content is exclusive to you
• You may choose to publish your content anywhere under your name
• We or our writers cannot and will not use the same content anywhere else or for any other client*
• We or our writers will not sell or resell your content to anyone else
• You do not own the rights to any stock images used in your content. These may be reused for other clients and content

* We will ask for your prior written permission and only after receiving your approval, we may decide to use part of your content as a sample on our website.

Yes we do. We offer a bespoke industrial content marketing service on a monthly retainer

DIY Websites or templates are a quick and inexpensive way to cobble together a Website. However, there are some drawbacks and issues that you may run into with one of these sites.

• Engineers and industrial buyers expect more than an informational website from their vendors. It is hard to achieve that with a cookie-cutter template

• Responsive web design requires technical know-how and skills

• Optimizing the site (SEO) requires keeping up with Google’s constantly changing algorithms and knowledge of Google-approved white hat techniques

• Writing webpage content that will persuade an industrial audience to take action involves understanding buyer behavior and their decision-making process in long sales cycles

• It takes time to plan and ask the right questions to develop an industrial website that fits your sales process and turns into a productive sales tool

• Coding is not the same as marketing

You do. Once you pay for a web design project, you own it and retain the copyrights. The site and its contents are copyrighted in your company’s name. We may publish a screenshot of your site in our online Web portfolio but will never claim the site to be one of ours.

Note: You do not own the rights to stock images from our library unless you expressly authorize us to buy them on your behalf for your exclusive use.

• Uncover the “tacit know-how” inside the minds of your in-house Subject Matter Experts (SMEs)

• Turn those key points into compelling and cohesive content

• Write technically accurate copy, present it logically, and persuade your visitors to take action

• We know how to bring your experience and expertise to the forefront so you can win the trust of your audience and start meaningful conversations

• Industrial content creation is much more than clever wordsmithing

See our Manufacturing Website Design page for details on deliverables and starting prices.

Yes, you can continue to use your web server or current hosting company. Please check with us for technical requirements for a WordPress site

We take care of this for you. We require our website maintenance package on every site we design to keep your site regularly updated and secured.

We require a 50% deposit upon acceptance of our web design proposal. The balance with applicable sales taxes is due prior to taking your website live. You can pay by ACH, wire transfer, or using a major credit card via PayPal (Surcharge may apply). We cannot start your project until the initial payment is received. No refunds will be issued after we have started on a project.

A few basic rules we follow to protect both our interests.

• All project work requires an initial payment of 50% of the estimate and the balance due prior to the final delivery

• No refunds will be issued after we have started on a project

• We will try to answer your marketing question(s) to the best of our abilities and do our best to satisfy you but we cannot offer any guarantees or specific outcome(s)

• Yes, we will sign a Non-Disclosure Agreement (NDA) if you need us to. No, we do not work on active projects from other clients who may be your competition while we are working on your project or retainer.

• Our normal working hours are Monday through Friday, 8:30 am – 5:30 pm Central Time. Our office address is 6140 Highway 6 South, Suite 175, Missouri City, TX 77459. Our phone number is 281.969.7514.

We can guarantee our best efforts to deliver results. We couldn’t have stayed in business and thrived for 35+ years if we didn’t deliver on our commitments. However, we can’t guarantee any specific outcome. We have no control over market conditions, demand for your products and services, your pricing, and a host of other things that directly impact your sales and revenues.

We strongly believe in treating every client fairly and providing excellent customer service. Clients may not always be right, but clients always have rights!