Ongoing Marketing Leadership
Ongoing Fractional CMO Leadership for Manufacturers
Ongoing Fractional CMO Leadership helps turn a strategic plan into consistent execution, measurement, reporting, and improvement. It is a natural extension of the 30-Day Manufacturing Marketing Acceleration Plan, which provides direction.
I work with manufacturers as part of their extended marketing team, providing executive-level guidance without the cost of hiring a full-time Chief Marketing Officer
Ongoing Fractional CMO Leadership is the second phase of my engagement as a Fractional CMO.
After the first 30 days, I help implement the Plan of Action, manage priorities, guide execution, and keep marketing aligned with sales and business goals.
This is where the strategy becomes action.
The scope depends on your company’s priorities, internal resources, and marketing needs.
Typical responsibilities may include:
- Monthly marketing leadership and planning
- Execution management of the prioritized Plan of Action
- Coordination with internal teams
- Website, technical content, SEO, email, and campaign direction
- Sales and marketing alignment
- Lead quality review
- KPI tracking and reporting
- Ongoing recommendations based on performance
The goal is to keep marketing focused, accountable, and tied to business outcomes.
For many small to mid-sized manufacturers, a full-time CMO is difficult to justify.
My Ongoing Fractional CMO Leadership retainer starts at $5,700/month.
Compare that to the average Chief Marketing Officer salary in the United States at $373,722 per year, with a typical range of $334,509 to $416,615. (Source).
You get strategic direction, accountability, and access to senior marketing experience at a much lower commitment.