Manufacturing Marketing Strategy

Developing a Manufacturing Marketing Strategy With a Marketing Engineer Who Understands Your Technical Audience

Manufacturing marketing strategy

A solid manufacturing marketing strategy connects your technical and core messaging to real business goals. I bring 35+ years of hands-on experience as a Marketing Engineer to help manufacturers develop focused, measurable plans that actually support sales.

👉 Read: 17 Key Strategy Questions for Product Managers

What Should a Manufacturing Marketing Strategy Include?

Every strategy I create is built around your target audience, sales process, competitors’ strengths and weaknesses and business goals.

  • Comprehensive site audit and basline report
  • Review all current marketing programs
  • Audience and industry segmentations
  • Clearly define your Ideal Customer Profiles
  • Competitive analysis of online visibility
  • Core messaging and value proposition
  • Lead generation strategies
  • Lead nurturing for long sales cycles
  • Integrated channel strategy
  • Metrics and KPIs for ROI tracking
On This Page

Why Not Just Start with Tactics?

Marketing tactics without strategy lead to waste—something I see too often in industrial companies that try SEO, email, or advertising in isolation.

Tactics without a strategy are like trying to build a machine without a blueprint.

How Much Does It Cost?

You’re not buying hours—you’re investing in a proven process tailored to your company and industry.

Typical Investment:
$12,500 – $15,000 (One-time project fee)
Includes full discovery, audits, and your custom strategy roadmap.

How the Strategy Development Process Works (Phase 1)

I take a strategy-first approach. This one-time, structured engagement results in a documented strategic roadmap tailored to your business goals.

Deliverable: A clear, customized roadmap you can use immediately—whether you implement it internally or retain me as a Fractional CMO.

What Happens After Strategy Delivery? (Phase 2)

Once your roadmap is in place, many clients will retain me as a Fractional CMO to lead execution, performance tracking, and ongoing refinements. My team and I can also implement it for you if you don’t have the in-house resources.

Learn more about my Fractional CMO service →

What Results Can You Expect?

I don’t make empty promises of growth—I help manufacturers improve focus, lead quality, and marketing ROI.

  • Planned marketing priorities
  • Improved alignment with sales
  • Better-quality leads
  • Visibility into what’s working
  • Smarter decisions backed by data

Need Proof?

Let’s Get Started

If you’re ready to stop guessing and start executing with confidence, let’s talk. I’ll bring an engineer’s mindset to your marketing challenges—and help you create a strategy built to deliver.

I read through the entire report and made notes. Overall, I thought the report was thorough and of high quality... but as you know, a plan is useless unless it is implemented properly.

Jeff Rinker
Assured Automation

Your detailed report demonstrates a deep understanding of our business. We need your industrial marketing expertise to move forward – let’s discuss Phase II.

Gary Pashaian, P.E.
President, Monroe Environmental Corp.

Why Partner with Me

  • 35+ years of hands-on experience in industrial marketing
  • Expertise in marketing to engineers and technical professionals
  • Proven frameworks that deliver measurable results
  • As a Marketing Engineer, I understand both technical and marketing challenges

Value Greater Than the Price

As a mechanical engineer with an MBA in marketing, I bring specialized knowledge and experience to the table. Many marketing agencies do not have this expertise, which is particularly relevant for manufacturing, engineering, and industrial companies. I can reduce wasted marketing spend, align your industrial marketing with long sales cycles, and optimize ROI. I deliver real value that is greater than the price.