B2B Industrial Marketing Agency – Tiecas

Fractional CMO

Fractional CMO for Manufacturers: Expert Marketing Leadership Without the Full-Time Commitment

A Fractional CMO for manufacturers provides executive-level marketing leadership without the high costs of a full-time hire. However, a manufacturing marketing strategy alone won’t produce results. It must be precisely executed, performance measured, and data-driven refinements made.

Fractional CMO for manufacturers
Why Do You Need a Part-time CMO for Manufacturing Companies

Why Do You Need a Part-time CMO for Manufacturing Companies?

Many small to mid-sized manufacturing companies struggle with marketing because they either have no dedicated marketing team or a small team with limited resources. You may have tried different marketing tactics, but without a clear strategy and leadership, results are inconsistent. Our factional CMO services are designed to solve the biggest problem faced by small to mid-sized manufacturers—acquiring new customers and retaining existing ones.

That’s where I, a Marketing Engineer, come in as your Fractional CMO—providing expert marketing leadership to align your marketing with business goals, execute effectively, and drive measurable success without the cost of a full-time hire.

What Can a Fractional CMO Do for Me?

A Marketing Engineer for your Fractional CMO

As your Fractional CMO, I provide the strategic leadership your manufacturing business needs to grow and compete more effectively. My role includes:

  • Developing and Executing Your Marketing Strategy – Ensuring your marketing efforts are aligned with sales goals and industry trends.
  • Lead Generation & Nurturing – Creating campaigns that attract high-quality leads and guide them through the buying process.
  • Sales & Marketing Alignment – Helping your sales team leverage marketing for better conversion rates.
  • Brand Positioning & Differentiation – Ensuring your business stands out in competitive markets.
  • Marketing Team Oversight – Managing internal teams or external agencies for seamless execution.
  • Performance Tracking & Optimization – Establishing KPIs to measure success and refine strategies.
  • Strategic Consulting – Providing actionable and practical guidance to elevate your marketing and outperform the competition

With my 35+ years of proven expertise in industrial marketing, I bring a strategy-first approach that ensures your marketing delivers measurable results—without the trial and error of going it alone.

How Do I Save Money by Hiring a Fractional CMO?

Hiring a full-time Chief Marketing Officer (CMO) is a significant investment, often costing well over $350,000 per year when you factor in salary, benefits, and bonuses (Source: salary.com). In addition, most CMOs require a marketing team (such as a content manager and digital marketing specialist), further increasing costs.

By comparison, our Fractional CMO services start at $6,100 per month, giving you access to expert leadership at a fraction of the cost while ensuring your marketing efforts are strategic, data-driven, and effective.

Full-time vs. fraction CMO costs

How Does This Integrate with My Business and Sales Goals?

A Fractional CMO is not an outsider—I work as a strategic partner embedded in your business. I focus on ensuring that your marketing strategy aligns with sales objectives and drives measurable business growth.

  • Sales & Marketing Alignment – I ensure marketing initiatives directly support your sales team by generating high-quality leads and nurturing them through long sales cycles.
  • Business Growth Focus – Every strategy is tied to measurable goals—increasing market share, improving lead conversion, or optimizing brand positioning.
  • Data-Driven Decision Making – I implement performance tracking and KPIs to monitor progress and adjust strategies based on real results.
This ensures your marketing efforts don’t just generate activity—they create sales opportunities.

What is Your Process?

I take a structured, step-by-step approach to ensure seamless integration with your team:

  1. Strategic Roadmap Review – If you don’t already have a manufacturing marketing strategy, we develop one first.
  2. Onboarding & Goal Alignment – Define business objectives, sales targets, and marketing priorities.
  3. Execution & Oversight – Implement targeted marketing programs and manage internal teams or vendors.
  4. Performance Optimization – Track results, analyze data, and refine strategies to maximize ROI.
  5. Ongoing Leadership & Adjustments – Ensure long-term success with continuous optimization and adaptability.

This structured process ensures that marketing always works in sync with your sales and business goals.

What Deliverables Can I Expect?

As your Fractional CMO, I provide hands-on leadership and execution, including:

  • Comprehensive Marketing Strategy – A clear, actionable roadmap tailored to your industry.
  • Lead Generation Programs – Campaigns designed to attract and nurture high-quality leads.
  • Content Strategy & Development – Creation of high-value content that resonates with technical buyers.
  • Sales Enablement Support – Helping sales teams leverage marketing for higher close rates.
  • Ongoing Performance Tracking – Regular reporting and data analysis to measure success.

You get all the benefits of a full-time CMO—without the high overhead.

Why Should I Partner with Tiecas?

Choosing the right Fractional CMO is critical to your success. Here’s why manufacturers trust Tiecas:

  • 35+ Years of Industrial Marketing Expertise – I understand the unique challenges of marketing to engineers and technical buyers.
  • 100% Focus on the Industrial Sector – We work exclusively with manufacturers, distributors and engineering companies.
  • Strategy-First Approach – Every marketing effort is backed by a well-defined plan that aligns with sales and business goals.
  • Hands-On Leadership – I don’t just advise—I actively manage and execute marketing programs.
  • Data-Driven Decision Making – KPIs and analytics guide every step, ensuring measurable ROI.
  • Flexible & Cost-Effective – Get CMO-level expertise without the expense of a full-time executive.

Take the Next Step

Don’t let limited resources or expertise hinder your marketing success—partner with Tiecas to gain the strategic leadership needed to elevate your marketing efforts. Contact us today to learn more about how our Fractional CMO services can drive measurable and sustainable results for your manufacturing business.