Hiring a full-time Chief Marketing Officer (CMO) can be challenging for most small to mid-sized manufacturers. A carefully crafted manufacturing marketing strategy is critical, but its success hinges on precise execution and continuous optimization. Our Fractional CMO services address these needs by providing expert guidance, management, and hands-on implementation without the significant cost and commitment of a full-time hire.
Many small to mid-sized manufacturing companies struggle with marketing because they either have no dedicated marketing team or a small team with limited resources. You may have tried different marketing tactics, but without a clear strategy and leadership, results are inconsistent. Our factional CMO services are designed to solve the biggest problem faced by small to mid-sized manufacturers—acquiring new customers and retaining existing ones.
That’s where I, a Marketing Engineer, come in as your Fractional CMO—providing expert marketing leadership to align your marketing with business goals, execute effectively, and drive measurable success without the cost of a full-time hire.
As your Fractional CMO, I provide the strategic leadership your manufacturing business needs to grow and compete more effectively. My role includes:
With my 35+ years of proven expertise in industrial marketing, I bring a strategy-first approach that ensures your marketing delivers measurable results—without the trial and error of going it alone.
We are an industrial product manufacturer. Our goal was to increase product awareness, improve our website, and increase online sales. Tiecas helped us reach those goals in a timely, professional, and enjoyable way. Mr. Mitra is not only a master at addressing the technical issues of website design but he is also an expert in the art of translating technical product information into easily understandable text for customers.
A full-time CMO salary, benefits, and bonuses are well beyond the reach of most small to mid-sized manufacturers. By contrast, a Fractional CMO gives you access to senior-level expertise at a fraction of that cost.
Our Fractional CMO service starts at $6,100 per month while ensuring your marketing efforts are strategic, data-driven, and effective.
Compare that to hiring a full-time B2B digital marketing manager at an average salary of $126,864 or a Director of Marketing at a median salary of $187,132. (Source: salary.com).
There’s no cost for recruiting, onboarding, or long-term commitments. And because I focus exclusively on industrial and manufacturing marketing, I deliver results faster, without the steep learning curve or trial-and-error phase of hiring a generalist.
The cost savings are huge; more importantly, we are there as long as you need us.
A Fractional CMO is not an outsider—I work as a strategic partner embedded in your business. I focus on ensuring that your marketing strategy aligns with sales objectives and drives measurable business growth.
I take a structured, step-by-step approach to ensure seamless integration with your team:
This structured process ensures that marketing always works in sync with your sales and business goals.
As your Fractional CMO, I provide hands-on leadership and execution, including:
You get all the benefits of a full-time CMO—without the high overhead.
Choosing the right Fractional CMO is critical to your success. Here’s why manufacturers trust Tiecas:
Don’t let limited resources or expertise hinder your marketing success—partner with Tiecas to gain the strategic leadership needed to elevate your marketing efforts. Contact us today to learn more about how our Fractional CMO services can drive measurable and sustainable results for your manufacturing business.