SEO for Manufacturers and Industrial Companies—Analyze, Discover, and Outrank Your Competition
SEO for manufacturers and industrial companies to rank higher in search engines and attract more targeted visitors
Organic SEO is Still Relevant
No, social media hasn’t killed organic SEO. Industrial companies still get most of their traffic from organic SEO. Organic or natural search engine optimization (SEO) has changed significantly to keep up with Google’s constantly changing algorithms. SEO and search engine marketing (SEM) usually go hand in hand.
43% of engineers will filter through at least five pages of search results to find what they’re looking for. (Source).
Tailored SEO Solutions for Manufacturing Companies
Boost your online presence and drive more traffic to your manufacturing website with our SEO for Manufacturers solutions. Our experts understand manufacturing companies’ unique challenges and goals, and we tailor our SEO strategies to help you rank higher in search engine results.
From optimizing your website’s technical aspects to optimizing and editing existing content, we have the expertise to improve your visibility and attract your target audience. Stay ahead of the competition in search engines with our specialized SEO solutions for manufacturers.
For industries where technical specifications and detailed product information are most important, organic SEO for manufacturers proves particularly beneficial, improving visibility and attracting quality traffic that’s more likely to convert into valuable leads that are more likely to convert to sales opportunities.
SEO vs. Industrial Content Marketing
To enhance your online presence, consider Organic SEO and Industrial Content Marketing. Organic SEO targets higher search rankings through keyword optimization, quality backlinks, and user experience, ideal for manufacturers aiming to attract search-driven traffic.
Content Marketing, while also aiming for visibility, differs in strategy and may vary in effectiveness. Both are key for improving visibility and drawing visitors for manufacturing firms.
Industrial Content Marketing is a strategy that involves crafting and sharing valuable, educational content like blog posts, articles, and videos to address your target audience’s challenges. This approach builds trust and credibility by positioning your brand as a thought leader and offering useful solutions, leading to increased leads and sales.
So, which strategy is right for your manufacturing business? It depends on your specific goals and resources. Organic SEO is a great starting point to gain incremental results.
However, if you want to build long-term relationships with your audience and establish your brand as an industry leader, Industrial Content Marketing should be an essential part of your marketing strategy.
Everything You Need for Only $1,299/mo.
SEO Audit: A comprehensive website audit combines expert-level insights and seamless reporting
Keyword Research: In-depth research to find the right keywords and long-tail keywords with low competition that will take you to the top
Rank Tracking: Monitor your keyword positions across major search engines and in different countries
Competitor Analysis: Analyze websites of the closest competitors to gain valuable SEO insights and identify weaknesses to target
On-page SEO: Improve SERP (Search Engine Results Pages) rankings by optimizing existing content with researched keywords and internal linking
Technical SEO: Meta-data optimization, schema markup, 301 redirects, fixing broken links and 404 page not found errors, and monthly on-page SEO health checkup
Link Building: Analyze backlink profiles, identify and contact high-authority websites to build high-quality backlinks
Analytics & Reporting: Stay informed about the progress of our SEO efforts with easy-to-understand reports and a monthly call
Search Engine Marketing (SEM)
In broad terms, “search engine marketing (SEM)” refers to paid search marketing. Most people think of this as pay-per-click (PPC) campaigns on Google and other search engines. Often, SEO and SEM go hand in hand.
The cost of such programs depends on your total spend on PPC and other online media buys.
Banner ads in industry portals
Display advertising (digital)
Paid social media advertising