Industrial & Manufacturing Marketing Expertise Since 1987

Manufacturing Marketing Strategy & Fractional CMO Leadership

Data-driven strategies executed with precision to deliver measurable results and maximize marketing ROI for manufacturers, distributors and engineering companies.​

Built for industrial marketing. Engineered to deliver results.

Manufacturing marketing
Marketing for industrial distributors
Marketing for engineering companies
Achinta Mitra – Marketing Engineer and Fractional CMO for Manufacturers

+

Years of Experience

Marketing Engineer & Fractional CMO

I’m Achinta Mitra, your dedicated Marketing Engineer—a Mechanical Engineer with an MBA in Marketing. With over three decades of hands-on experience marketing to engineers, technical professionals, and industrial buyers, I bridge the gap between engineering and marketing. My focus is on crafting tailored manufacturing marketing strategies uniquely suited to your sales process and business objectives. Instead of endless tactics, you receive a clearly defined strategic roadmap designed specifically to maximize your marketing ROI.

As your Fractional CMO, I lead a carefully selected team of skilled professionals to execute your strategy, monitor progress, and deliver tangible, measurable results.

100% industrial focus

Deep understanding of industrial buyers

A shorter learning curve and quicker results

Industrial and Manufacturing Marketing Solutions

Marketing to engineers and technical professionals is challenging and complex, with many moving parts. We understand the unique needs of this audience and have put together the right pieces that fit together to solve the industrial and manufacturing marketing puzzle.

Our strategy-first approach ensures your industrial marketing delivers measurable and sustainable results.

Comprehensive industrial and manufacturing marketing solutions
Manufacturing Marketing Strategy

Tailored Marketing Strategy

Many manufacturers I speak with are frustrated by endless marketing tactics, wasted budgets, and poor results. The missing piece isn’t another tactic—it’s a clear strategy.

At Tiecas, we start by developing a tailored Manufacturing Marketing Strategy aligned with your business goals. Our Strategic Roadmap identifies the opportunities, outlines actionable steps, and creates accountability for performance.

Stop wasting resources on unplanned efforts; leverage our expertise to transform your marketing from an expense into a powerful growth engine that consistently drives measurable results.

Fractional CMO Leadership

Get senior-level marketing leadership tailored to your needs without the cost of hiring a full-time executive. Whether your in-house marketing team needs guidance engaging with technical audiences or you’re looking for full-service strategy implementation, tracking and reporting services, you can get both.

Industrial and manufacturing marketing solutions we offer are:
Fractional CMO for manufacturers
Ready to get started?

Schedule a discovery call.

Latest Articles on Industrial and Manufacturing Marketing

With over 400 published articles on industrial and manufacturing marketing, I practice what I preach: content marketing drives better lead quality.

Proof of Results Delivered

Tiecas helped us increase awareness, improve our website, and boost online sales. Their expertise in translating technical information and providing clear marketing guidance was invaluable.

C. S. Rohrich
President, Spanwell Service Inc.

Your detailed report demonstrates a deep understanding of our business. We need your industrial marketing expertise to move forward – let’s discuss Phase II.

Gary Pashaian, P.E.
President, Monroe Environmental Corp.

The demo day at the trade show was a huge success! Strong interest from the metal casting industry – we’re generating red-hot leads!

David Walkinshaw
President, Guardian Bandsaw

The regulator page has been a good success – we now have a farm in WI that has set up direct load and they say our training materials and videos on the website were very helpful.

Mara Herschbach
Marketing Manager, QualiTru Sampling Systems