If you’re a manufacturing, engineering, or industrial company looking for high-level marketing expertise without the commitment and expense of a full-time hire, our Fractional CMO service is designed for you.
My team and I at Tiecas specialize in strategy development and providing marketing direction tailored to the unique challenges of your industry.
With over 35 years of experience in industrial marketing, we understand that your business has long sales cycles, complex buyer personas, and specialized products. Our Fractional CMO service helps you develop a targeted marketing strategy, manage ongoing campaigns, and achieve measurable growth.
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Hiring a full-time CMO can be costly, with annual salaries often exceeding $200,000. For small to mid-sized industrial companies, a Fractional CMO provides the same level of expertise at a fraction of the cost. You get a customized, data-driven marketing strategy that aligns with your business goals and delivers high-quality leads—without the overhead.
Our Fractional CMO service is available in two phases: Phase 1 is for strategy development, and Phase 2 is for ongoing marketing support. They are related because a strategy alone won’t deliver results; it must be executed, measured and refined based on data.
If you already have a documented strategy, you could skip straight to phase 2. We will let you know after we review it.
The first phase of our Fractional CMO service is all about creating a custom industrial marketing strategy designed specifically for your business. We start with a thorough discovery process that includes:
In-depth marketing audits
Understanding your business goals and sales objectives
Identifying target industries and buyer personas
Pinpointing your current marketing challenges
From this, we develop a comprehensive marketing roadmap that outlines actionable steps to help you generate high-quality leads, increase brand visibility, and convert prospects into loyal customers.
What’s Included:
Marketing and competitive audits for SEO and online presence
Analysis of buyer personas and sales cycles
A documented and customized industrial marketing strategy
An actionable plan (PoA) for implementation
Deliverable: A PDF report with analysis and recommendations
Follow-up consulting call to discuss the strategy and answer any questions
Project-Based Fee: Starting at $12,500 (One-time fee)
Once your strategic roadmap is in place, Phase 2 provides ongoing marketing leadership. As your Fractional CMO, we offer strategic oversight, manage campaign execution, and ensure your marketing efforts align with your evolving business needs.
Each month, you receive 20 hours of CMO-level support, offering flexibility and high-impact guidance.
NOTE: Implementation is not included at this price point. We can customize the retainer to include implementation, measuring and reporting to meet your needs and overcome any lack of in-house resources.
What’s Included:
Monthly campaign direction and optimization
Coordination with your internal teams
Adjustments to the marketing plan based on performance
Continuous refinement to meet sales and revenue targets
Retainer: Starting at $5,500/month
As a mechanical engineer with an MBA in marketing, I bring specialized knowledge and experience to the table. Many Fractional CMO services do not have this expertise, which is particularly relevant for manufacturing, engineering, and industrial companies. I can reduce wasted marketing spend, align your industrial marketing with long sales cycles, and optimize ROI. I deliver value.
I read through the entire report and made notes. Overall, I thought the report was thorough and of high quality... but as you know, a plan is useless unless it is implemented properly.
I took quite a bit of time, probably a couple of hours reading your report. I was interested when I first glanced through it and didn’t know how detailed you would get. Wow, you’ve really understood our situation, and am impressed by your understanding of what we need to do.
Here, you will find answers to some of the most frequently asked questions about our Fractional CMO service for manufacturers and industrial companies. Can’t find the answer you’re looking for? Reach out to us.
If you are a family-owned and operated manufacturer (There are many such industrial companies), the leader is probably the founder and president. You don’t have C-level executives. So why hire a CMO? That is a good and valid question. In that case, think of me as your Fractional Marketing Manager if that works better for your organization.
Our Fractional CMO offering ensures that your marketing strategy is always aligned with your business goals, and because we specialize in industrial marketing, we know exactly how to reach your target audience.
With a Fractional CMO for manufacturers, you get:
Cost Savings: No need for a full-time hire—get top-level expertise for a fraction of the cost.
Increased Lead Quality: Our targeted strategies focus on bringing in qualified leads that are more likely to convert.
Measurable ROI: From reducing marketing waste to increasing lead conversion, every action is tied to measurable results.
Tailored to Your Needs: Whether you need help developing a strategy or ongoing leadership, we offer a 2-phase approach to suit your business needs.
Our expertise in industrial marketing and manufacturing marketing strategy sets us apart from generalist marketing firms. We understand the nuances of your industry, your buyers, and your sales cycles. That’s why our Fractional CMO service is perfectly tailored for manufacturers, engineering firms, and industrial companies like yours.
Don’t wait to see the impact of expert marketing leadership on your business. Contact Tiecas today to learn more about how our Fractional CMO service can help you achieve measurable growth and lasting success in the industrial sector.