Category: Industrial Marketing

Industrial Marketing Strategy vs. Plan

Industrial Marketing Strategy vs. Plan

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference [...]
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Manufacturing Marketing Strategies

6 Innovative Manufacturing Marketing Strategies

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. Engineers and technical [...]
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